Tono de Marca

Friendly and Approachable, Enthusiastic and Passionate, Supportive and Community-Focused, Informative and Quality-Conscious, Creative and Inspiring

Valores de Marca

• •Quality
• •Creativity and Innovation
• •Community Support
• •Customer Focus
• •Passion for Crafting
• •Accessibility

Mejores Prácticas

• •Embrace Enthusiasm: Use positive and energetic language, exclamation points (sparingly but effectively), and emojis where appropriate (especially on social media) to convey passion.
• •Prioritize "You" (The Maker): Address the customer directly and focus on how the products benefit their creative projects. Highlight their potential and celebrate their work.
• •Be Genuinely Supportive: Incorporate phrases that show you're on their side, like "We can't wait to see," "We're here to help," or "Let's create together." Back this up by actively featuring customer work.
• •Maintain Clarity on Quality: Consistently use terms like "premium," "high-quality," "durable," "vibrant," etc., when describing products, reinforcing this core value.
• •Keep it Personal and Approachable: Remind customers of the small, family-run nature of the business where appropriate. Use a conversational style rather than overly formal or corporate language. Use "we" to refer to the company, reinforcing the team/personal aspect.

Percepción Social

Positive within its niche, Seen as a supportive partner for crafters, Trusted for quality, Approachable and personal

Ejemplos de Copy

• •✨ Hey, creators! Get ready to make some magic! ✨ Our NEW line of vibrant glitter acrylics just dropped, and they are *sparkling* with possibility! We can't wait to see what amazing things you'll craft. Tag us in your creations! #AcryLuxeGlitters #CraftSupplies #MadeWithAcryLuxe #AcrylicBlanks #SupportSmallNZ
• •At AcryLuxe, YOU are the star! 🌟 We're more than just high-quality craft supplies; we're a community of passionate makers. Got a project using our acrylics or UV DTF wraps? Share it with us using #AcryLuxeMakers, and you could be featured! Let's create something beautiful together. Shop supplies: [Link]
• •Unlock Your Creativity with AcryLuxe! 🎨 From dazzling acrylic blanks to easy-to-use UV DTF wraps, find premium supplies to bring your vision to life. Quality you can trust, from our family to yours. Explore the collection!
• •Hello, lovely makers! 👋 Ever wondered about the best way to apply your UV DTF wraps for a flawless finish? We've got a new quick tip video on the blog this week! Plus, check out our fresh batch of pastel acrylics – perfect for your spring projects! Happy crafting!
• •Our premium cast acrylic sheets are chosen for their superior clarity and durability, ensuring your creations not only look stunning but last. As a husband-and-wife team passionate about crafting, we're here to supply the quality you need and cheer on your amazing work. Got questions? We're always happy to help! #QualityCrafts #AcryLuxeSupport