Tono de Marca

Expert & Educational, Professional & High-Quality, Passionate & Inspiring, Supportive & Community-Oriented, Innovative

Valores de Marca

• •Excellence & Quality
• •Expertise & Knowledge Sharing
• •Innovation
• •Empowerment & Success of Others
• •Passion for the Craft
• •Integrity & Honesty

Mejores Prácticas

• •Embody Carole's Expertise: Write with authority and confidence, demonstrating deep knowledge of nail technology. Back up claims with experience or results.
• •Prioritize Education and Value: Ensure copy aims to inform and educate the audience, whether it's about a product benefit, a new technique, or industry insights.
• •Maintain a Professional yet Passionate Voice: Combine formal, respectful language with genuine enthusiasm for the nail industry and for helping others succeed. Avoid overly casual slang unless it fits a specific, intentional campaign.
• •Foster a Sense of Community and Support: When addressing potential or current students/customers, use inclusive language that encourages growth, learning, and mutual support.
• •Highlight Innovation and Quality: Consistently bring attention to the advanced nature of products and training, emphasizing the quality, durability, and professional-grade results that the brand stands for. Use specific examples like "Sculpt & Fix" to showcase this.

Percepción Social

Respected Authority, High-Quality Educator, Provider of Professional Solutions, Innovative Contributor, Strong connection with the French-speaking Canadian market, particularly Quebec.

Ejemplos de Copy

• •Headline (for a new course): "Master the Art of Flawless Extensions. Elevate Your Craft with Carole Dugal's Advanced Sculpting Techniques. Enroll Today & Transform Your Future."
• •Instagram Caption (showcasing "Sculpt & Fix"): "Revolutionize your resin and powder services! ✨ Our Sculpt & Fix system, developed by 25-year veteran Carole Dugal, offers unparalleled precision and durability. Say goodbye to limitations and hello to flawless, innovative nail designs. Visit rougevernis.ca to learn more! #NailInnovation #SculptAndFix #RougeVernisQC #OnglesCarole #ProfessionalNails"
• •Facebook Post (promoting a free tutorial): "Unlock your creative potential! 🎓 Join Carole for a FREE live tutorial this Thursday at 7 PM (EST) on 'Perfecting Smile Lines with Gel'. Get expert tips honed over two decades in the industry. Link in bio to register! We believe in sharing knowledge to elevate our amazing nail community. #CaroleNailArt #NailEducation #FreeTutorial #QuebecNails"
• •Product Description (for a nail art tool): "Precision Perfected. This professional-grade nail art brush is designed by Carole Dugal for ultimate control and flawless detail. Create intricate designs with confidence, knowing you're using a tool trusted by an industry expert. Quality you can feel, results you'll love. Shop now at the Rouge Vernis boutique. #NailArtistTools #QualityProducts #OnglesCarole"
• •Testimonial Snippet to Share: "'Carole is an excellent mentor...remarkably pedagogical...she is super interesting to listen to.' - Satisfied Student. We're not just teaching techniques; we're building careers. Discover the Rouge Vernis difference. #NailTraining #StudentSuccess #RougeVernisAcademy"