Tono de Marca

Sentimental and Heartfelt, Friendly and Approachable, Celebratory

Valores de Marca

• •Personalization and Uniqueness
• •Celebrating Relationships and Memories
• •Quality
• •Customer Joy/Satisfaction
• •Thoughtfulness

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (sentimental, friendly, celebratory), key messaging points (cherished memories, unique, crafted with love), and specific words/phrases to use or avoid. This ensures anyone writing copy understands the desired voice.
• •Focus on Emotional Connection: Since the products are about memories and relationships, copy should always aim to evoke positive emotions. Use storytelling and words that resonate with feelings of love, joy, nostalgia, and appreciation.
• •Emphasize "You" and "Your": Address the customer directly to make the copy feel personal and engaging (e.g., "Turn *your* favourite moments," "Our personalized approach ensures that each product tells *your* story").
• •Highlight the "Why" Behind the Gift: Go beyond describing the product; explain the value it brings—preserving a memory, showing love, creating a unique keepsake. Connect the act of giving or receiving the gift to a deeper emotional benefit.
• •Maintain Consistency Across All Channels: Ensure the sentimental, friendly, and celebratory tone is reflected everywhere the brand communicates – website, product descriptions, social media posts (including TikTok video captions and text overlays), email marketing, and customer service interactions. This builds a cohesive and recognizable brand personality.

Percepción Social

The general market for personalized photo gifts is perceived positively, valued for the ability to create unique and meaningful presents. The TikTok engagement suggests a positive reception among its audience there, with users finding the gifts appealing. The brand aims to be seen as a passionate creator of "timeless treasures" and "art crafted with love."

Ejemplos de Copy

• •Headline for a Valentine's Day Email: "More Than a Gift, It's a Memory. Personalise Your Love Story This Valentine's Day."
• •Instagram Post Caption: "Turn your favourite moments into forever treasures. ✨ Each photo tells a story, let us help you craft yours with love and care. What memory will you personalize today? #PersonalisedPhotoGifts #CherishedMemories #UniqueKeepsakes #MadeWithLove"
• •Product Description Snippet (for a custom mug): "Start their day with a smile and a cherished memory. Our custom photo mugs aren't just for coffee; they're a warm hug, a reminder of a special moment, uniquely theirs. Crafted with quality, designed by you, loved by them."
• •Website Banner Text: "Celebrate Every Occasion, Uniquely. From birthdays to 'just because' moments, find the perfect personalized photo gift that speaks from the heart. Worldwide Free Shipping."
• •TikTok Video Hook/Text Overlay: "POV: You found the perfect way to make them cry happy tears. 😭💖 Create a one-of-a-kind photo gift that they'll treasure forever! Shop link in bio! #PhotoGifts #PersonalizedGift #EmotionalGift #GiftIdeas"