Tono de Marca

Helpful & Celebratory, Approachable & Friendly, Slightly Promotional (Direct)

Valores de Marca

• •Personalization/Uniqueness
• •Thoughtfulness/Connection
• •Celebration of Occasions
• •Customer Satisfaction (Stated)
• •Variety/Choice

Mejores Prácticas

• •Create a Tone of Voice Guide: Develop a simple document outlining the brand's tone (e.g., Helpful, Celebratory, Approachable), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Focus on the "Why": Always connect the products back to the emotional benefit for the customer – making someone feel special, celebrating a moment, creating a lasting memory. This naturally infuses copy with a celebratory and thoughtful tone.
• •Use "You" and "Your": Address the customer directly to make the copy feel more personal and approachable. Instead of "Our products are great," try "You'll find the perfect gift for your loved one."
• •Keep it Simple and Clear: Avoid overly complex language or jargon. The process of personalizing a gift should feel easy, and the copy should reflect that simplicity and helpfulness.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and email marketing to ensure they consistently align with the desired brand tone. Customer feedback can also provide insights into how the tone is being perceived.

Percepción Social

Go-to for Personalized Items, Mixed on Reliability/Quality (based on some reviews), Appreciation for Uniqueness, Price Sensitivity

Ejemplos de Copy

• •Make their next gift unforgettable. ✨ At Absolutely Personal, we help you create truly unique treasures they'll cherish forever. From birthdays to 'just because,' find the perfect personalized touch. Explore our collections today!
• •Celebrate your years of love with a gift that speaks from the heart. ❤️ Our personalized anniversary collection is filled with unique ways to say 'I love you, then and now.' Design your special keepsake today.
• •Your morning coffee, but make it *theirs*. ☕ Design a custom mug with their name, a special photo, or a quirky quote. It’s the little gift that brings a big smile, every single day. Personalize yours now!
• •There's nothing like the joy of giving a gift that's truly one-of-a-kind. Let us help you capture that feeling. With easy personalization and a huge range of ideas, you're just a few clicks away from creating their new favourite thing.
• •What's the most memorable personalized gift you've ever received or given? Share your stories below! 👇 We love hearing how unique gifts make special moments even brighter. #AbsolutelyPersonal #PersonalizedGifts #GiftIdeas