Tono de Marca

Authentic & Passionate, Craft-Oriented & Quality-Focused, Approachable & Sincere, Core Surfer & Unpretentious, Slightly Understated Cool

Valores de Marca

• •Quality Craftsmanship
• •Durability & Longevity
• •Authenticity
• •Simplicity & Functionality
• •Personalization & Customization
• •Sustainability (aspirational but practical)

Mejores Prácticas

• •Speak from the Founder's Passion: Channel Léo Le Blanc's authentic voice and his journey. Use "I" and "we" (referring to the small, craft-focused team) to maintain a personal, approachable feel.
• •Highlight Craftsmanship & Materials: Consistently mention the handmade nature, the Biarritz origin, and the premium quality of Yamamoto neoprene. Explain *why* these elements matter for the surfer (e.g., "Yamamoto neoprene for unrivaled warmth and flexibility").
• •Focus on Durability & Value (Not Just Price): Emphasize that while it’s an investment, a Leo Wetsuit is built to last longer and perform better, offering true value over time compared to cheaper, disposable alternatives.
• •Use Authentic Surfer Language (but keep it inclusive): Employ terminology that resonates with experienced surfers but avoid overly exclusive jargon. The tone should be knowledgeable and passionate, not elitist. Think "core" but welcoming.
• •Maintain a Balance of Humility and Quiet Confidence: The brand is about quality and passion, not arrogance. The copy should reflect pride in the product's craftsmanship and performance without being boastful. The "tooth-gapped smile" sincerity should come through.

Percepción Social

Respected Craftsmanship, High-Quality Product, Authentic Surf Culture, Worth the Investment, Emerging & Cool

Ejemplos de Copy

• •Stop fighting with off-the-rack. Get a Leo Wetsuit, handcrafted in Biarritz from the world's best Yamamoto neoprene. Built for your body, built to last the seasons. Surf more, shiver less.
• •It started with a simple need: a better wetsuit. One that fits right, feels good, and doesn't fall apart after a few good swells. That’s what we build at Leo Wetsuits. No hype, just honest craftsmanship and premium Japanese neoprene. Your perfect wave deserves a perfect suit.
• •Beyond the mass-produced. Leo Wetsuits are born from a passion for the glide and an obsession with quality. Each stitch, each panel, tailored for you in Biarritz. Experience the difference true craftsmanship makes in the water.
• •Forget the trends. We focus on what matters: warmth, flexibility, and a fit so good you'll forget you're wearing it. Leo Wetsuits – handcrafted with Japanese Yamamoto, designed for dedicated surfers by a dedicated surfer.
• •From our small workshop in Biarritz to your local break. Leo Wetsuits are more than just neoprene; they're a commitment to quality, durability, and the pure joy of surfing. Invest in a suit that works as hard as you do.