Tono de Marca

Friendly, Caring, Informative, Playful yet Responsible

Valores de Marca

• •Pet health and well-being
• •Expertise in pet care
• •Customer support and guidance
• •Quality products
• •Community engagement

Mejores Prácticas

• •Create a Brand Voice Chart outlining core tone characteristics.
• •Provide 'Do' and 'Don't' examples for specific language choices.
• •Guide the team on the appropriate use of humor.
• •Offer guidance on how to address the audience in a consistent tone.
• •Reinforce the brand's expertise and caring nature in all communications.

Percepción Social

Relatable, trustworthy, expert in pet care, caring and responsible.

Ejemplos de Copy

• •"Your pet's health is our priority. Find the best nutrition advice here!"
• •"Spoil your furry friend with our new line of organic treats!"
• •"Ask our experts! We're here to help you choose the perfect product for your pet."
• •"Did you know? [Fun fact about pet care]. Learn more on our blog!"
• •"Happy pets, happy life! Share your pet's photo with #KukitosLove."