Tono de Marca

Educational & Informative, Engaging & Playful, Trustworthy & Assuring, Supportive & Helpful, Innovative & Modern

Valores de Marca

• •Education through Play
• •Child Development
• •Quality & Safety
• •Innovation
• •Indian Made & Local Support
• •Customer Support
• •Accessibility

Mejores Prácticas

• •Always Lead with Learning, Support with Fun: Ensure the primary message highlights the educational benefit or skill development aspect, then layer in the fun and engagement. Avoid letting the 'fun' overshadow the 'learning' core.
• •Use Parent-Friendly & Child-Centric Language: Speak to parents in a way that addresses their aspirations for their children's development (e.g., 'enhance cognitive skills,' 'foster creativity'). Simultaneously, describe the toys from a child's perspective of excitement and discovery (e.g., 'captivating fun,' 'absolute blast').
• •Emphasize Trust and Safety Consistently: Regularly mention child-safe materials, quality craftsmanship, and Indian origin where appropriate. This reinforces reliability and care.
• •Maintain an Empowering and Positive Outlook: Frame challenges (like assembling a kit) as exciting opportunities for growth and accomplishment. The tone should always be encouraging and supportive of the child's learning journey.
• •Create a 'Voice Guide' with Keywords: Develop a simple internal guide with keywords and phrases that align with the brand (e.g., 'discover,' 'ignite,' 'build,' 'create,' 'hands-on,' 'problem-solving,' 'curiosity,' 'innovative,' 'safe,' 'Made in India,' 'educational fun') and those to avoid (e.g., overly technical jargon without explanation, purely passive entertainment terms). This ensures anyone writing copy stays on message.

Percepción Social

Positive for Educational Value, Appreciation for Quality and Design, Trusted by Parents, Emerging Indian Brand, Mixed on Specific Products (e.g., Toy Guns), Seen as Innovative

Ejemplos de Copy

• •Headline: Ignite Curiosity. Build Brilliance. Discover STEM with Techny Birds! Body: Tired of toys that just entertain? At Techny Birds, we believe in play that empowers! Our award-winning STEM & STEAM toys, designed by educators and scientists, transform complex science into captivating fun. From DIY kits that spark ingenuity to eco-friendly wooden toys that build foundational skills, give your child the gift of learning through joyous discovery. Shop India's favourite educational toys today! (Tone: Educational, Engaging, Trustworthy)
• •Social Media Post (Instagram - with a picture of a child playing with a kit): Watch your little scientist's eyes light up! 💡 Our [Product Name] kit isn't just a toy, it's an adventure in learning. Crafted with child-safe materials and designed for curious minds, it makes understanding [Scientific Concept] an absolute blast! What will your child discover today? #TechnyBirds #STEMtoys #MadeInIndia #LearningIsFun #HandsOnPlay (Tone: Engaging, Playful, Educational, Trustworthy)
• •Product Description Snippet (for a wooden coding toy): Unlock the world of coding, no screens attached! Our innovative wooden coding toy introduces foundational programming concepts through tactile play. As your child arranges the blocks and navigates challenges, they're not just playing – they're developing critical thinking, problem-solving, and logical reasoning skills. Expertly crafted, 100% child-safe, and endlessly engaging. (Tone: Innovative, Educational, Trustworthy)
• •Email Subject Line: Learning That Lasts: Explore Our New STEM Arrivals! Email Body Snippet: Dear [Parent's Name], At Techny Birds, we're passionate about nurturing the next generation of innovators. That's why we're thrilled to introduce our latest collection of STEM toys, thoughtfully designed to make learning science and technology an exciting journey for your child. Each toy comes with easy-to-follow guides and is built to inspire hours of creative exploration. Plus, as an IIM-Lucknow incubated and proudly Indian brand, quality and learning are at the heart of everything we do. (Tone: Informative, Trustworthy, Supportive)
• •Website Banner: Don't Just Play. Explore. Create. Innovate. Techny Birds: Where Fun Fuels the Future. (Tone: Engaging, Innovative, Playful)