Tono de Marca

Aspirational yet Accessible, Enthusiastic & Passionate, Friendly & Personal, Informative & Direct, Visually Driven

Valores de Marca

• •Fashion Forwardness & Trend Awareness
• •Quality & Curation
• •Customer Connection & Service
• •Passion for Fashion
• •Evolution & Freshness

Mejores Prácticas

• •Create a Simple Tone of Voice Guide: Briefly document the key characteristics of your brand voice (e.g., "Enthusiastic, Friendly, Stylish, Helpful"). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Adorno23's audience appreciates style and friendly interaction. The copy should reflect this by being fashionable yet approachable.
• •Use "We" and Personal Touches: Referencing the founders (Simona and Elisa, where appropriate, like in the "About Us" or special announcements) or using "we" (referring to the Adorno23 team) can reinforce the personal and passionate nature of the brand.
• •Stay Consistent Across Platforms: While the format might change (e.g., Instagram caption vs. website description), the core tone should remain recognizable. A customer should feel the same brand personality whether they are on the website or social media.
• •Read Aloud and Review: Before publishing, read the copy aloud. Does it sound like Adorno23? Does it match the enthusiastic, friendly, and stylish vibe? Get a second opinion if possible to ensure consistency.

Percepción Social

Local Gem with Broader Appeal, Stylish & Desirable Products, Responsive & Engaging (within its community), Trustworthy (for its niche)

Ejemplos de Copy

• •Instagram Post (New Arrival Dress): "Hello, sunshine! ☀️ Twirl into the new season with our stunning [Dress Name] dress. Effortlessly chic and oh-so-comfortable, it's the perfect piece to brighten your day. DM us for details or tap to shop! #Adorno23 #NewArrival #FashionLove #StradellaStyle"
• •Facebook Ad (Seasonal Collection): "Ready for a style refresh? ✨ Discover the latest collection at Adorno23! From vibrant prints to timeless classics, Simona and Elisa have curated pieces you'll fall in love with. Visit us in Stradella or explore online! [Link to Website] #Adorno23Fashion #NewCollection #MustHaves"
• •Website Banner (Homepage): "Your Next Fashion Obsession Awaits. Explore curated styles, handpicked with passion. New Arrivals Weekly at Adorno23!"
• •Email Newsletter Snippet (Highlighting Accessories): "Complete your look! ✨ Our new accessories have just landed, bringing that perfect touch of Adorno23 elegance to any outfit. Because the best details are always chosen with love. Shop now and shine! [Link to Accessories]"
• •Instagram Story (Interactive Poll): Image of two different tops. Text: "Weekend vibes loading... Which Adorno23 top are you choosing for your Saturday outing? 🤔 Vote below! 👇 #StyleChoice #WeekendFashion #Adorno23Picks"