Tono de Marca

Passionate & Artisanal, Authentic & Local (Marseille), Quality-Conscious & Ethical, Approachable & Engaging (especially on TikTok), Informative & Educational

Valores de Marca

• •Quality: Offering high-grade, specialty coffee is a core tenet.
• •Organic & Sustainability: Commitment to exclusively sourcing organic beans and engaging in fair trade practices. They also highlight eco-friendly aspects like compostable packaging for collaborated products.
• •Artisanship & Craftsmanship: Roasting their own coffee in their Marseille workshop emphasizes their hands-on approach.
• •Local Connection & Community: Being rooted in Marseille, rehabilitating a local kiosk, and becoming a meeting point.
• •Transparency & Passion: Sharing information about coffee origins and their process, driven by a clear love for coffee.

Mejores Prácticas

• •Emphasize "Artisanal" and "Quality": Consistently use terms that reflect the craftsmanship and high standards of the coffee (e.g., "artisan-roasted," "specialty grade," "premium beans," "hand-selected").
• •Highlight "Organic" and "Ethical Sourcing": Make sure these core values are present in product descriptions, social media posts, and the 'About Us' section. Use phrases like "100% Organic," "Ethically Sourced," "Direct Trade," "Committed to Sustainability."
• •Maintain a Local Marseille Connection: Regularly mention Marseille, whether it's "Roasted in Marseille," "Our Marseille Kiosque," or using local landmarks/references where appropriate. This strengthens community ties.
• •Be Passionate and Informative: Share your love and knowledge for coffee. Explain origins, flavor profiles, and brewing tips. This positions the brand as an expert and a passionate purveyor.
• •Adapt to the Platform, but Keep Core Values Intact: While TikTok content can be more playful and direct than a website product description, the underlying values of quality, organic sourcing, and passion for coffee should still shine through. The method of communication changes, not the message's core.

Percepción Social

Café Corto is perceived as a dedicated, high-quality artisanal coffee roaster in Marseille, with a strong commitment to organic and ethical sourcing. They are seen as a local business contributing to the specialty coffee scene in the city. The unique concept of their coffee kiosk in a repurposed newsstand generates positive interest. Collaborations with other local brands (like bAAM! energy bars) likely enhance their reputation for quality and local engagement. Their online presence, particularly on Instagram and TikTok, is building a community around their brand by being informative and engaging.

Ejemplos de Copy

• •From Marseille, with love and dedication. ❤️ Each bean at Café Corto tells a story of organic farms, ethical sourcing, and our passion for the perfect roast. Taste the difference quality makes. #CaféCorto #SpecialtyCoffeeMarseille #OrganicCoffee #ArtisanRoaster #MarseilleJeTAime
• •Your daily ritual, elevated. ☀️ Swing by the Café Corto Kiosque on Avenue du Prado for your artisanal coffee fix. Organic, freshly roasted in Marseille, and served with a smile. Click here for directions! #CaféCortoKiosque #MarseilleCoffee #SupportLocalMarseille #BioCafe
• •Think specialty coffee is too complicated? 🤔 Let's break it down! At Café Corto, we believe amazing, organic coffee is for everyone. Follow us for your daily dose of Marseille-roasted goodness and coffee truths! #CafeCorto #CoffeeMyths #SpecialtyCoffee #Organic #Marseille
• •Café Corto: Marseille's Artisan Roasters. Discover specialty organic coffees, crafted with passion and a commitment to a better brew. Explore our beans, visit our Kiosque, or join a workshop! [Shop Now] [Our Story]
• •Experience Peru BACAN by Café Corto. These 100% organic Arabica beans, artisanally roasted in Marseille, offer delightful notes of [insert tasting notes e.g., chocolate and citrus]. Sourced through direct trade, every cup supports sustainable farming. Perfect for your [insert brewing method e.g., espresso or filter]. #OrganicPeruCoffee #CafeCortoSelection #EthicalCoffee #MarseilleRoast