Tono de Marca

warm, personal, curated, and quality-conscious

Valores de Marca

• •Quality
• •Uniqueness/Individuality
• •Personal Touch/Passion
• •Customer Experience
• •Support for Smaller Producers/Sustainability (implied)
• •Creating a 'Feel-Good' Atmosphere

Mejores Prácticas

• •Embrace Warmth and Personality: Use inviting and friendly language. Don't be afraid to inject the founder's passion and personal touch into the narrative.
• •Highlight Curation and Quality: Consistently emphasize that products are 'handpicked,' 'selected with care,' 'high-quality,' or 'unique.' This reinforces the core value proposition.
• •Focus on the 'Little More': Remind customers of the brand name's meaning. Explain how products or the shopping experience offer that extra something special.
• •Tell Stories: Share the stories behind products or the inspiration for the store. This creates a deeper connection with customers. For example, the story of Heike Köln fulfilling her dream.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual presentation on the website and social media – which is currently quite well-aligned (inviting, aesthetically pleasing).

Percepción Social

The brand likely appeals to customers seeking unique, high-quality items for themselves or as gifts. They are perceived as a boutique or concept store that offers a more curated and personal shopping experience compared to larger retailers. The emphasis on the owner's passion and personal selection likely fosters a sense of trust and authenticity. The location on Trödelmarkt, described as cozy, sociable, and full of character, also contributes to this perception.

Ejemplos de Copy

• •Discover that 'little more' you've been searching for. At Bisschen Mehr, we handpick unique treasures, from delightful delicatessen to charming home accents, all chosen with love. Step into our world of curated quality.
• •Just in! ✨ We're so excited to share these [product category, e.g., artisanal ceramics] that just arrived. Each piece tells a story and is waiting to bring a little more beauty into your home. Pop by the store or browse online!
• •Why 'Bisschen Mehr'? Because every item in our collection is personally selected by Heike, our founder. It's not just about products; it's about sharing things we genuinely love and believe will add that special touch to your life.
• •Searching for the perfect gift? Let us help you find something truly special. From exquisite wines to unique décor, we offer a curated selection that says 'you're cherished.' Plus, we'll even wrap it beautifully for you!
• •Welcome to Bisschen Mehr – your Nürnberger haven for thoughtfully chosen delicatessen, exquisite wines, and beautiful things for you and your home. Experience the joy of finding something truly unique.