Tono de Marca

Sophisticated & Elegant, Innovative & Modern, Parent-centric & Supportive, Aspirational & Style-Conscious

Valores de Marca

• •Elegance/Style
• •Innovation
• •Quality
• •Design
• •Functionality/Parent-focused Solutions
• •Creating Positive Experiences
• •Sustainability (Emerging)

Mejores Prácticas

• •Embrace Elegant & Evocative Language: Consistently use sophisticated vocabulary that speaks to luxury, style, and refined design. Avoid overly casual slang or jargon. Focus on words like "elegance," "sophistication," "innovative," "bespoke," "crafted," and "seamless."
• •Highlight a Fusion of Style and Functionality: Always connect the beautiful design aesthetics with practical benefits for parents and comfort for children. Show how Mima products solve everyday parenting challenges with grace and intelligence.
• •Speak to the Aspirations of Modern Parents: Address the desire for high-quality, stylish products that reflect their lifestyle. Position Mima as a choice for those who appreciate design and are willing to invest in the best for their family.
• •Maintain a Confident yet Empathetic Voice: Project confidence in the brand's quality and innovation, but also connect with parents on an emotional level, understanding their needs and the desire to provide the best, most beautiful experiences for their children.
• •Showcase Innovation as a Core Tenet: Continuously weave in the narrative of Mima's innovative spirit, from unique material choices to patented design solutions that simplify parenthood and set the brand apart. Focus on "smart design" and "forward-thinking solutions."

Percepción Social

High-End & Luxurious, Stylish & Fashionable, Innovative & Well-Designed, Good Quality & Durable, Desirable

Ejemplos de Copy

• •Headline: Mima: Where Parenthood Meets Poise. Body: Discover strollers and high chairs crafted for the discerning parent. Experience the seamless blend of innovative design, luxurious comfort, and enduring style that defines the Mima journey. Elevate your everyday.
• •Headline: Intuitively Designed. Beautifully Functional. Body: The Mima Xari isn't just a stroller; it's a statement. With its patented "carrycot inside" system and signature leatherette finish, navigate your world with elegance and ease. Because modern parenting deserves modern solutions.
• •Headline: Cherish Every Outing. In Style. Body: From city explorations to serene park strolls, the Mima Creo ensures your little one travels in unparalleled comfort and safety. Embrace sustainable luxury without compromise.
• •Headline: More Than a High Chair. It's a Moon. Body: The Mima Moon adapts from newborn lounger to junior chair, embodying timeless design and effortless functionality. Witness your child grow, supported by elegance at every stage.
• •Headline: The Art of Parenting, Reimagined. Body: At Mima, we believe in enhancing your most precious moments. Our commitment to quality, groundbreaking design, and refined aesthetics ensures that your focus remains on the joy of connection, effortlessly supported by the best in baby gear.