Tono de Marca

Aspirational & Confident, Trendy & Stylish, Approachable & Friendly, Feminine & Empowering, Quality-conscious & Value-driven

Valores de Marca

• •Self-Expression & Individuality
• •Confidence
• •Quality
• •Style & Elegance
• •Accessibility/Affordability
• •Customer Satisfaction
• •Inspiration

Mejores Prácticas

• •Incorporate the founder's passion (like Rashida's story) where appropriate to build connection.
• •Highlight key values consistently by weaving in mentions of quality, style, confidence, and self-expression naturally throughout all copy.
• •Maintain an aspirational and confident tone in all communications, encouraging women to be their best selves.
• •Emphasize the trendiness and stylishness of the fashion offerings, using current fashion terminology and hashtags.
• •Ensure all copy reflects a feminine and empowering message, making every woman feel beautiful and confident.

Percepción Social

Positive (among direct customers), Emerging & Niche, Fashion-Forward, Trustworthy (for those who have purchased)

Ejemplos de Copy

• •"Discover our new collection designed to make you feel confident and chic. Be the best version of yourself with ElleChic!"
• •"Embrace the latest trends with our stylish pieces. Quality fashion at prices you'll love. Shop now and elevate your wardrobe!"
• •"From Rashida's vision to your closet, we bring you carefully selected garments that inspire confidence and express your unique style."
• •"Feel beautiful and empowered in our quality dresses and tops. ElleChic: Where style meets confidence."
• •"Step into style 2025 with our exclusive floral ensembles. Express your personality with our unique and stylish collection"