Tono de Marca

Friendly, Accessible, Passionate, and Reliable

Valores de Marca

• •Quality
• •Beauty & Self-Esteem
• •Individuality
• •Modern Design
• •Affordability
• •Social Responsibility & Solidarity
• •Customer Trust & Security
• •Empowerment

Mejores Prácticas

• •Always Emphasize Empowerment and Individuality: Consistently link the jewelry to making the wearer feel beautiful, confident, and unique, reinforcing the core message from the 'About Us' page.
• •Reflect the mission of quality and affordability.
• •Incorporate a Touch of Passion and Warmth: Reflect the brand's origin story by using words that convey care, passion, and a dream.
• •Highlight Quality and Trust: Regularly mention 'Prata 925,' 'quality,' 'modern design,' and trust factors like 'secure payment' to build credibility.
• •Emphasize the commitment to social responsibility and support for social causes.

Percepción Social

Elegant, empowering, trustworthy, socially responsible, and focused on customer satisfaction

Ejemplos de Copy

• •Discover jewelry that tells your story and expresses your individuality.
• •Feel more beautiful and confident with our high-quality, modern designs.
• •Experience accessible luxury with our affordable prices, without compromising on quality.
• •Each piece is crafted with passion and care, reflecting our dream of empowering women.
• •Shop securely with our 'Compra Segura' guarantee and enjoy our 'Satisfação ou Reembolso' policy.