Tono de Marca

Passionate & Urgent, Hopeful & Action-Oriented, Educational & Informative, Authentic & Casual, Transparent & Accountable

Valores de Marca

• •Environmental Stewardship & Conservation
• •Action & Impact
• •Community & Collaboration
• •Education & Awareness
• •Integrity & Transparency
• •Sustainability

Mejores Prácticas

• •Lead with Passion, Follow with Facts: Start with emotive language that conveys the urgency and importance of the mission, then back it up with tangible data, like pounds of plastic removed or specific projects funded. (e.g., "Our ocean is choking... but last year, your support helped us remove X million pounds.")
• •Use "We" and "Together" to Foster Community: Emphasize the collective effort. Phrases like "Join us," "Together we can," and "Be part of the movement" reinforce that everyone has a role to play.
• •Maintain a Hopeful and Empowering Narrative: While highlighting the severity of the plastic crisis, always focus on the solutions and the positive impact that actions (donations, purchases, advocacy) can have. Avoid an overly bleak or defeatist tone.
• •Keep Language Accessible and Engaging: Reflect the brand's authentic, surfer-founded roots by using clear, straightforward language. While professional, avoid overly corporate jargon. Incorporate storytelling and vivid descriptions of cleanup efforts and their impact.
• •Be Transparent and Specific About Impact: Clearly articulate how contributions are used and the direct results of support. Refer to the Foundation's non-profit status for donations and the "pounds pulled" for product purchases to reinforce credibility and the tangible value of support.

Percepción Social

Positive Impact & Mission-Driven, Inspiring & Engaging, Trusted (Increasingly), Leader in Ocean Cleanup, Community Builder

Ejemplos de Copy

• •Headline: The Ocean is Calling. Your Action is the Answer. Body: Every minute, a truckload of plastic enters our oceans. But together, we can turn the tide. Your donation to 4ocean Foundation directly funds our crews on the front lines, pulling plastic pound by pound. Join the movement. Heal our ocean. Donate today. Call to Action: Give Now & Make Waves of Change.
• •Headline: More Than a Purchase. It's a Promise Kept. Body: This isn't just a bracelet. It’s a commitment. Every 4ocean product purchased pulls 5 pounds of trash from our seas, funding a cleaner, healthier planet for marine life and future generations. Wear the change. Be the solution. Call to Action: Shop the Collection & Clean the Ocean.
• •Headline: See the Impact. Feel the Hope. Body: 40 million pounds pulled. And we're just getting started. The 4ocean Foundation is on the ground, every day, turning your support into cleaner coastlines and safer waters. Witness the difference your contribution makes. Our ocean can't wait. Call to Action: Track Our Progress & Donate.
• •Headline: Don't Let Our Future Drown in Plastic. Body: The crisis is urgent, but our resolve is stronger. The 4ocean Foundation accelerates global cleanup efforts, educates communities, and champions a plastic-free world. Your support empowers this vital mission. Be a lifeline for our blue planet. Call to Action: Support Ocean Restoration.
• •Headline: Join the Crew. Fund the Fight. Body: From Bali to Florida, our dedicated crews are removing devastating plastic pollution thanks to supporters like you. The 4ocean Foundation ensures your contribution makes a direct impact on our mission to end the ocean plastic crisis. Every pound pulled is a victory. Call to Action: Empower a Cleanup Today.