Tono de Marca

Empowering, Aspirational & Confident, Direct & Encouraging, Youthful & Trendy, Personal & Approachable

Valores de Marca

• •Confidence
• •Individuality & Self-Expression
• •Personal Journey/Story
• •Empowerment
• •Quality/Trust
• •Entrepreneurial Spirit

Mejores Prácticas

• •Anchor to Core Values: Always circle back to Confidence, Individuality, and Empowerment. Every piece of copy should echo these foundational principles.
• •Use Strong, Active Verbs: Employ empowering and direct language (e.g., Own, Forge, Unlock, Express, Build) to reflect the brand's confident stance.
• •Speak Directly to the Confident Individual: Address the customer as someone who is already on a journey of self-belief or aspires to it. Reinforce their ambition and personal style.
• •Maintain a Consistent Voice Across Platforms: While the style might adapt slightly (e.g., more casual on TikTok, slightly more polished on the website), the core empowering and confident tone should remain recognizable.
• •Develop a Brand Style Guide: Document key phrases, do's and don'ts for language, and examples of on-brand copy to ensure anyone writing for Il Vialo understands and can replicate its unique voice. This includes preferred terminology (e.g., pieces or essentials over just products).

Percepción Social

Empowering and Individualistic, Fashion/Style Accessory, For the Confident Man, Modern & Online-Savvy, Emerging Brand

Ejemplos de Copy

• •Your Story. Your Style. Your Unshakeable Confidence. Il Vialo. Own it.
• •Don't just follow the path. Forge it. Il Vialo jewelry: For the man who defines his own success.
• •Unlock Your Greatness. It Starts With Believing In Yourself. Our pieces are a reminder. Il Vialo.
• •More Than Jewelry. It's Your Signature. Express your individuality with Il Vialo's new collection.
• •Confidence isn't given, it's built. Wear yours. Shop Il Vialo essentials now.