Tono de Marca

Accessible & Friendly, Enthusiastic & Trendy, Empowering & Inclusive, Value-Oriented

Valores de Marca

• •Affordability
• •Quality
• •Cruelty-Free
• •Vegan-Friendly
• •Wide Range/Variety
• •Customer Empowerment & Self-Expression
• •Innovation & Trend Awareness

Mejores Prácticas

• •Always Highlight Core Values: Ensure that "affordable," "quality," "cruelty-free," and "vegan" (where applicable) are seamlessly integrated into product descriptions, social media captions, and ad copy. These are key differentiators.
• •Use Enthusiastic and Positive Language: Employ upbeat, positive, and engaging words. Emojis can be used appropriately on social media to enhance this feel. The tone should be exciting and aspirational yet achievable.
• •Keep it Accessible and Clear: Avoid overly technical jargon. Descriptions should be easy for the average makeup user to understand, focusing on benefits and ease of use.
• •Emphasize "Value for Money": Connect the quality of the products with their affordability. Phrases like "premium feel without the premium price tag" or "luxury you can afford" can be effective.
• •Engage with the Community: Respond to comments and messages in a friendly, helpful, and consistent brand voice. Use user-generated content (with permission) to build community and reinforce brand perception. Actively state that "We're more than just a cosmetics brand; we're a community."

Percepción Social

Positive for Value, Ethically Positive, Accessible Indian Brand, Mixed Product Performance (Occasionally), Growing Online Presence

Ejemplos de Copy

• •💋 Pout it out with our NEW Velvet Matte Lipsticks! 😍 Get intense color, a feather-light feel, AND that cruelty-free goodness you love – all without breaking the bank! ✨ Tag a friend who needs this affordable glam! #MaliaoMagic #VeganBeauty #AffordableGlamIndia
• •Flawless skin shouldn't cost a fortune! ✨ Our bestselling SkinPerfect Foundation gives you that premium, buildable coverage you crave, at a price that makes you smile. 😊 Vegan, cruelty-free, and perfect for all Indian skin tones. Discover your shade match today! Shop now on Maliao.in! #MaliaoCosmetics #QualityMakeupAffordablePrice #CrueltyFreeIndia
• •Lock in your look all day long! 💖 Our hydrating Makeup Fixing Mist not only keeps your makeup perfectly in place but also pampers your skin with natural extracts. Dewy, fresh, and always cruelty-free. Just a spritz for a flawless finish that lasts! #MaliaoEssentials #VeganSkincare #LongLastingMakeup
• •Hey Beauties! 👋 Today I'm SO excited to create a full festive look using only @maliao__official products! You guys know I'm all about finding amazing, affordable makeup that's also cruelty-free, and Maliao is killing it! Let's see how these goodies perform! ✨ #MaliaoReview #AffordableMakeupTutorial #IndianBeautyBlogger
• •Maliao: Premium Quality Makeup. Always Affordable. Always Cruelty-Free. 🐰💖 Explore our vibrant range and express your unique beauty! #MaliaoBeauty #EthicalMakeup #MadeForYou