Tono de Marca

Supportive and Empathetic, Expert and Knowledgeable, Encouraging and Positive, Clear and Instructional, Community-Oriented

Valores de Marca

• •Research-Based Efficacy
• •Inclusivity and Support for All Learners
• •Educator Empowerment
• •Comprehensive and Deep Learning
• •Meaningful Engagement
• •Transparency and Guidance

Mejores Prácticas

• •Prioritize Empathy and Understanding: Always approach content from the perspective of a parent or educator who may be feeling challenged or seeking solutions. Use language that validates their experiences and offers hope.
• •Lead with Expertise, Explain with Clarity: Confidently present research-based information and methodologies, but break down complex terms and concepts into accessible language. Avoid overly academic jargon where simpler terms suffice.
• •Foster a Sense of Partnership and Support: Use inclusive language ("we," "us," "together") to create a sense of community and partnership. Position the brand as a supportive guide rather than a distant authority.
• •Maintain a Positive and Encouraging Outlook: Even when discussing difficulties, frame the narrative around solutions, growth, and the potential for success. Celebrate progress and effort.
• •Be Direct and Action-Oriented When Appropriate: While supportive, also be clear about the steps users can take, the benefits of the programs, and how to access resources. Guide them confidently towards solutions.

Percepción Social

Highly Respected in Homeschooling and Special Needs Communities, Thorough but Demanding, Trustworthy and Expert-Driven, Supportive Community Resource, A Go-To for Science of Reading Aligned Instruction

Ejemplos de Copy

• •Facebook/Instagram Post: "Feeling overwhelmed navigating your child's reading journey, especially with signs of dyslexia or dysgraphia? You're not alone. At Rooted in Language, we provide research-backed, step-by-step support that empowers you to unlock your child’s potential. Let's grow confident readers and writers, together. 🌱 #ScienceofReading #LiteracySupport #RootedinLanguage"
• •Email Subject Line for a Webinar: "Expert Insights: Finally Understand WHY Your Bright Child Struggles with Spelling (and What to Do!)" Email Body Snippet: "Join our literacy specialists as we delve into the roots of spelling difficulties and share actionable, research-based strategies you can implement today. We believe every child can succeed with the right tools and understanding. Let us equip you."
• •Website Homepage Headline: "Empowering Educators, Inspiring Learners. Discover Deeply Effective Literacy Instruction, Rooted in Science." Sub-headline: "Comprehensive programs and coaching designed to help all students, including those with dyslexia and dysgraphia, become confident readers and writers."
• •TikTok Video Script (overlay text: "Struggling Reader Tip!"): "Educator: 'Is your child guessing at words instead of sounding them out? It's a common hurdle! Our Pinwheels program explicitly teaches decoding skills, layer by layer, so they build a solid foundation, not frustration. We're here to help you guide them. Learn more at the link in bio! #RootedinLanguage #TeachingReading #Phonics #DyslexiaFriendly'"
• •Product Page Description (Pinwheels Curriculum): "More than just a curriculum, Pinwheels is your partner in fostering a love of language. Developed by literacy experts, this comprehensive program gently guides young learners through reading, writing, and spelling with engaging, multisensory activities. Watch your child blossom as they build essential skills and confidence, one step at a time. Perfect for homeschoolers and those seeking to support struggling learners."