Tono de Marca

Evocative & Sensorial, Authentic & Passionate, Approachable & Occasionally Playful, Conscious & Responsible

Valores de Marca

• •Nature & Connection to the Outdoors
• •Purity & Quality
• •Craftsmanship & Authenticity
• •Sustainability & Environmental Responsibility
• •Sensory Experience & Well-being

Mejores Prácticas

• •Embrace Sensory Language: Consistently use vivid, descriptive words that appeal to the sense of smell and evoke the imagery and feeling of the Rocky Mountains (e.g., "crisp," "fresh," "pine-scented," "wildflower," "earthy," "invigorating").
• •Reinforce Core Values: Weave in mentions of natural ingredients, purity, sustainability, and craftsmanship regularly but naturally within the copy.
• •Use the "About Us" page as a benchmark for an authentic voice.
• •Ensure even humorous content aligns with the overall brand identity of quality and naturalness.
• •Maintain a balance between the luxurious feel and the approachable, playful tone, especially on social media.

Percepción Social

Positive association with nature, appreciation for unique scents inspired by natural environments.

Ejemplos de Copy

• •"Crafted with the pure essence of the Rocky Mountains."
• •"Transforming daily rituals into moments of sensory bliss."
• •"Our scents are better than our jokes! (But our scents are seriously amazing.)"
• •"Experience the invigorating breath of fresh mountain air with our essential fragrance oils."
• •"Responsibly sourced raw materials and eco-conscious packaging for a sustainable sensory experience."