Tono de Marca

Authentic, Passionate, and Intimate.

Valores de Marca

• •Craftsmanship and Artistry
• •Connection and Community
• •Authenticity and Storytelling
• •Resilience and Passion
• •Love for Nature

Mejores Prácticas

• •Always Lead with the "Why": Every piece of copy, from a social media post to a product description, should connect back to the core values of passion, connection, and authentic storytelling. Start with the inspiration or the meaning behind the piece, not just its physical attributes.
• •Use "I" and "You" to Foster Connection: Maintain the intimate, first-person voice established by the founder. Address the customer directly ("you") from the perspective of the artist ("I" or "we"). This reinforces the brand's community-focused and personal nature.
• •Tell Micro-Stories: Instead of just describing a product, tell its story. Where did the materials come from? What was the inspiration for the design? What feeling is it meant to evoke? This enriches the product and aligns with the "storyteller" aspect of the brand.
• •Emphasize the "Handmade" and "Artisan" Aspect: Consistently use words like "handcrafted," "artisan-made," "hand-burned," "one-of-a-kind," and "studio-made." This reinforces the value of craftsmanship and differentiates the brand from mass-produced goods.
• •Maintain a Grounded, Nature-Inspired Vocabulary: Weave in language that reflects the natural elements used in the products. Words like "earth," "landscape," "natural," "botanical," and "inspired by nature" will keep the copy consistent with the brand's aesthetic and values.

Percepción Social

While direct customer reviews are not widely available online, the brand's social perception appears to be positive within its local community. Its inclusion in multiple local retail stores and markets in Pennsylvania suggests that it is a respected and valued local artisan business. The narrative of a growing community of "1,500+ supporters" further supports a positive reception. The perception is that of a genuine, high-quality, local artisan brand, strongly tied to the personal identity and passion of its founder.

Ejemplos de Copy

• •Each line, a story. Each stone, a piece of the earth. Our Dendritic Opal necklaces are more than just jewelry; they're tiny landscapes, handcrafted to keep nature close. Wear a story that's as unique as you are. #43ArtisanCo #HandcraftedStory #NatureInspiredJewelry
• •It Started with a Passion. It Grew into a Community. From a small creative outlet to a celebration of artistry in all its forms. 43 Artisan Co. is more than just handmade goods; it's a story of love, creativity, and the courage to build a dream. Join our journey and find a piece that tells your story. #TheStoryof43 #MadeWithPassion #ArtisanMade
• •The Vernal Awakening Collection is Here. Inspired by the quiet strength of new beginnings, each piece is handcrafted with intention to resonate and endure. Discover art that connects. #VernalAwakening #HandmadeWithHeart #43ArtisanCo
• •Hey there, It's Lex from 43 Artisan Co. This week, as I was working with some beautiful new pieces of purpleheart wood, I was reminded of why I started this journey: connection. Connection to the materials, to the art, and most importantly, to you. Thank you for being a part of this incredible community. P.S. See what's new from the studio this week...
• •Hold your tiny treasures in a work of art. This keepsake box is carefully crafted from wood and features a hand-burned illustration of a bird nestled in jasmine vines. Each line is drawn by hand, making every box a unique testament to the beauty of nature and patient craftsmanship. A meaningful piece designed to endure. #PyrographyArt #HandmadeHome #43ArtisanCo