Tono de Marca

Personal and Relatable, Whimsical and Cozy, Appreciative and Customer-Focused, Passionate and Authentic, Eco-conscious

Valores de Marca

• •Rediscovery and Passion
• •Creativity and Personal Expression
• •Customer Appreciation
• •Eco-consciousness
• •Authenticity
• •Joy and Whimsy

Mejores Prácticas

• •Emphasize the handmade nature of the products and the care put into packaging.
• •Highlight the brand's eco-friendly approach, focusing on reducing plastic use and reusing packaging.
• •Maintain a personal and relatable tone, reflecting Charlotte's journey as a stay-at-home mom turned artist.
• •Incorporate whimsical and cozy language to match the aesthetic of the artwork.
• •Avoid overly corporate or generic marketing language.

Percepción Social

High-Quality Handmade Products, Caring and Personal Touch, Trustworthy and Reliable, Uplifting and Joyful, Eco-Friendly Appeal

Ejemplos de Copy

• •Each piece is made with love and care, from my little studio in Yorkshire. I hope it brings a touch of whimsy to your day!
• •Thank you for supporting my dream! Your order means the world to me, and I've packed it with extra care and a few little surprises.
• •Discover the magic of gouache with my original paintings and art prints. Each one is a little piece of my heart.
• •Our 'Grade B Products' are perfectly imperfect! They might have a tiny flaw, but they're still full of charm and available at a sweet discount.
• •We're committed to eco-friendly packaging because we care about the planet as much as we care about art. Let's create a more sustainable world, one sticker at a time!