Tono de Marca

Value-Driven and Transparent, Adventurous and Passionate, Quality-Conscious and Technical, Confident and Direct, Engaging and Community-Oriented

Valores de Marca

• •Quality Craftsmanship
• •Accessibility/Value for Money
• •Adventure and Exploration
• •Substance over Pomp
• •Innovation and Design
• •Durability and Reliability

Mejores Prácticas

• •Prioritize Value and Specs: Always lead with or prominently feature the tangible benefits (sapphire crystal, movement type, water resistance, material quality) in relation to the accessible price. Make the "price-to-quality ratio" a clear takeaway.
• •Embrace the Spirit of Adventure: Use active, evocative language that speaks to exploration, thrill, and resilience. Connect product features to the activities they are designed for (e.g., "Grip the bezel with wet hands," "Clear visibility in murky depths").
• •Be Confident, Not Arrogant: Express conviction in the quality and value offered compared to competitors, but avoid overly boastful or dismissive language. Focus on "substance over pomp."
• •Maintain Transparency: Be open about the use of reliable third-party components (like Seiko or Miyota movements) as a sign of quality and smart engineering, rather than a compromise.
• •Engage with the "Why": Connect the technical features back to the customer's passions and needs – the desire for a durable tool, a reliable adventure companion, or simply a well-made watch that doesn't break the bank.

Percepción Social

Positive for Value, Reliable Microbrand, Good Quality "Homage" Watches, Solid Choice for Divers and Adventurers, Emerging Brand with Growing Reputation

Ejemplos de Copy

• •Dive Deeper. Spend Smarter. Ratio Watches: Premium specs, adventure-ready. No inflated price tags, just exceptional engineering for your wrist. Explore the depths with confidence.
• •Built for the Bold. Priced for the Wise. From the sky to the sea, our Italian-designed Skysurfer and Freediver collections feature sapphire crystal, Japanese precision, and rugged 316L steel. Why pay for hype when you can invest in quality?
• •The Only Ratio That Matters: Max Specs, Min Spend. We cut the marketing fluff, not corners. Get the robust 200M water resistance, brilliant lume, and dependable Seiko/Miyota movements you demand, without the big brand premium. That's Ratio.
• •Your Adventure. Your Watch. Your Terms. Ratio empowers your exploration with timepieces crafted for the extreme. Substance over status. Durability you can trust. Value you'll appreciate.
• •Engineered for Extremes, Designed for Life. Whether you're conquering ocean depths or navigating daily life, Ratio Watches deliver precision, resilience, and style. Discover the smart way to own a high-performance timepiece.