Tono de Marca

Approachable and Friendly, Enthusiastic and Passionate, Relaxing and Comforting, Artisanal and Proudly Handmade, Playful and Modern

Valores de Marca

• •Quality Craftsmanship
• •Natural/Eco-conscious (Soy Wax Focus)
• •Customer Well-being and Relaxation
• •Supporting Small Business
• •Joy and Aspiration
• •Community and Connection
• •Inclusivity/Support for Military

Mejores Prácticas

• •Always Infuse Passion: Let your genuine love for your products and the craft shine through in your wording. Use enthusiastic and positive language.
• •Keep it Relatable and Friendly: Write as if you're talking to a friend. Use "you" and "your" to make it personal. Share behind-the-scenes moments or relatable everyday scenarios where your products fit in.
• •Emphasize the "Why": Continuously highlight your core values—handmade quality, natural ingredients (like soy wax), the joy of relaxation, and the spirit of a small business.
• •Stay True to "Shooting Stars": Weave in elements of aspiration, wishes, and creating special moments. Use words that evoke light, sparkle, and warmth.
• •Be Consistent Across Platforms: Whether it's a TikTok caption, a product description, or an email newsletter, ensure the tone of voice remains recognizable and authentically Shooting Stars Candle Co. Review content regularly to check for consistency.

Percepción Social

Customers and followers on social media appear to perceive the brand as a genuine small business offering attractive, desirable products. The focus on soy wax and handmade qualities likely appeals to consumers seeking more natural and artisanal products. The engagement on TikTok suggests a positive reception to their visual content and brand personality. The overall perception is that of a small, passionate company creating inviting and pleasant home fragrance products.

Ejemplos de Copy

• •✨ Twinkle, twinkle, little star... right in your living room! ✨ Our handcrafted soy wax melts are here to make your space cozy and smell absolutely divine. What scent are you wishing for today? #ShootingStarsCandleCo #HandmadeHeaven #SoyWaxMelts #SmallBizMagic #HomeFragrance
• •Wish Granted! Your Favorite Scents Are Back + A Little Sparkle ✨
• •Let the gentle flicker and soothing aroma of our 'Moonlit Meadow' candle transport you to a place of pure serenity. Hand-poured with love and natural soy wax, it's your perfect partner for unwinding after a long day. Breathe in peace, exhale worries.
• •Shooting Stars Candles: Your Daily Dose of Delight.
• •Light Up Your Life with Handcrafted Soy Candles & Melts. Discover Your Signature Scent!