Tono de Marca

Empathetic, Supportive, Practical, Approachable, and Friendly

Valores de Marca

• •Accessibility: Providing easy-to-use and downloadable templates.
• •Empowerment: Helping individuals with ADHD gain control and improve their quality of life.
• •Practicality: Offering functional tools designed for real-world application.
• •Understanding & Inclusivity: Recognizing and addressing the specific needs of the neurodivergent community.
• •Simplicity & Clarity: Designing templates that are straightforward and reduce overwhelm.

Mejores Prácticas

• •Speak Their Language, Address Their Pain Points Directly (with empathy): Use words and phrases that resonate with the ADHD community. Acknowledge common struggles (e.g., "time blindness," "task initiation," "overwhelm") without being patronizing.
• •Focus on Solutions and Empowerment: Shift the narrative from problems to solutions. Highlight how the templates help users gain control, achieve goals, and feel more capable.
• •Keep it Clear, Concise, and Scannable: Use short sentences, bullet points, and clear headings. Avoid large blocks of text. This is not only good practice generally but particularly important for an audience that may struggle with attention.
• •Maintain a Supportive and Non-Judgmental Voice: Create a sense of understanding and encouragement. The tone should feel like a helpful friend or a trusted resource.
• •Be Authentic and Relatable: If appropriate (e.g., in blog posts or social media), sharing relatable experiences or having a founder story rooted in understanding ADHD can build trust and connection. Ensure all claims about the templates are genuine and the benefits are realistic.

Percepción Social

Helpful & Needed, Community-Oriented, Trustworthy (if effective)

Ejemplos de Copy

• •Headline: "Finally, Planners That Get Your ADHD Brain. Simplify Your Day, The Template For That Way." Body: "Tired of planners that don't click? Our ADHD-friendly templates are designed for *your* unique wiring. Stop fighting your brain and start working with it. Find your focus, manage tasks, and feel a sense of calm. Explore templates today!"
• •Social Media Post: "Brain fog got you feeling stuck? 🧠 Our [Specific Template Name, e.g., ADHD Life Planner] helps you cut through the noise. Break down big tasks, remember the little things, and actually *enjoy* planning. Link in bio for a smoother tomorrow! #ADHDsupport #ADHDtools #ProductivityHacks #TemplateForThat"
• •Product Description Snippet: "Designed with love and an understanding of ADHD, our [Template Name] isn't just another checklist. It's your partner in tackling [specific challenge, e.g., household chaos, budget overwhelm], helping you feel more organized and less stressed. Easy to download, simple to use."
• •Email Subject Line: "Your Secret Weapon Against ADHD Overwhelm ✨" Email Body Snippet: "We know some days feel like an uphill battle with focus and organization. That's why we created templates that work *with* your ADHD, not against it. Discover tools that bring clarity and calm to your routine. [Link to templates]"
• •Ad Copy (Short): "ADHD? Get Organized. Feel Better. Our templates make it easier. Simple, practical, and designed for you. Shop Template For That."