Tono de Marca

approachable, knowledgeable, and community-focused

Valores de Marca

• •Expertise & Quality
• •Community & Passion
• •Customer-Centric Service
• •Accessibility

Mejores Prácticas

• •Always Blend Expertise with Friendliness: In all communications, balance technical details with a welcoming and approachable tone. Avoid overly technical jargon without explanation.
• •Emphasize the Community and Café Experience: Regularly feature the Tandem Café in social media and marketing. Frame the business not just as a store, but as a meeting point for the cycling community.
• •Use High-Quality, Authentic Visuals: Showcase real bikes being worked on, photos of local rides, and snapshots of the café. User-generated content from happy customers can be particularly powerful.
• •Engage Actively and Personably on Social Media: Respond to comments and questions with the same friendly and helpful tone customers experience in-store. Use a personal sign-off (e.g., from the owner, Paul) to reinforce the local, owner-operated feel.
• •Tell Stories, Don't Just Sell Products: Instead of just listing specs, share the story behind a custom build, the adventure a customer had on a new bike, or the reason you stock a particular brand. This reinforces the passion that drives the business.

Percepción Social

The public perceives 360 Cycleworx as a highly reputable, reliable, and friendly local business. It is seen as an asset to the local cycling scene, valued for its expert mechanical support and the welcoming atmosphere of the combined shop and café. The brand has successfully cultivated a strong reputation for being both a high-quality service center and a social destination for cyclists.

Ejemplos de Copy

• •Don't let a nagging creak or a slow shift ruin your next ride. Our workshop is here to get your bike running smoothly, whether it's a quick tune-up or a full overhaul. Drop by the shop, let our experts take a look, and grab a coffee at The Tandem Café while you wait. Your bike will thank you for it!
• •Power up your adventure! ⚡ The new Haibike Trekking 7 has arrived. With its powerful Yamaha motor and a 630Wh battery, the hills have officially been flattened. Come in for a test ride and discover how an e-bike can transform your journey. #360Cycleworx #Ebike #Haibike #YorkshireCycling
• •Founded in 2021 by a cyclist, for cyclists. 360 Cycleworx was born from a passion for two wheels and a desire to create a true community hub in the heart of North Yorkshire. We're more than just a shop; we're your go-to for expert advice, precision repairs, and the perfect bike for your next journey. And with the Tandem Café right next door, we're the perfect start or end point for any ride.
• •Your Local Cycling Hub. From first bikes to dream builds, 360 Cycleworx in Bedale is your one-stop-shop for sales, service, and accessories. Our expert mechanics are here to help, and our café is always brewing. Ride over and say hello! 35 Bedale Rd, Aiskew.
• •Ride Smooth. Drink Good Coffee. Repeat. Get your bike in peak condition at 360 Cycleworx. #BikeRepair #CycleLife #LocalBikeShop