Tono de Marca

enthusiastic, authentic, and community-focused, with an adventurous and slightly rebellious spirit.

Valores de Marca

• •Performance and Quality
• •Authenticity & Passion
• •Community
• •Innovation
• •Sustainability (emerging)
• •Value for Money/Direct-to-Consumer

Mejores Prácticas

• •Speak from Experience: Use "we" and share the founders' passion and background as ski instructors and outdoor enthusiasts. This builds authenticity and connects with the target audience on a personal level. ("We're PJ & Leon — ski instructors, outdoor junkies... We've worn bad eyewear too many times. So we made something better.")
• •Embrace the Stoke: Infuse copy with genuine enthusiasm for skiing, snowboarding, and mountain culture. Use active, energetic language that reflects the thrill of the sports. (e.g., "Shine bright on every run," "ready for adventure.")
• •Highlight Community: Regularly incorporate language that fosters a sense of belonging. Refer to "Team Goggleface," "our community," and invite interaction. Tailor messages to specific community segments like instructors.
• •Focus on Solutions & Benefits (from a user's perspective): Clearly articulate how the product solves common problems for skiers/snowboarders (fogging, poor visibility, discomfort) and the benefits of choosing Goggleface (better vision, comfort, durability, style, sustainability). Frame it as gear "tested it, tweaked it... and now we wear it daily."
• •Be Confident and Slightly Edgy (Innovator's Voice): While being approachable, maintain a confident tone about the product's quality and innovative features (like bio-plastics or magnetic lenses). Don't be afraid to highlight how Goggleface is different or better, stemming from the founders' desire to improve upon existing options.

Percepción Social

Credible and Trustworthy, High-Quality & Stylish, Community-Oriented, Innovative, Passionate

Ejemplos de Copy

• •Headline: Bad goggles make for bad days. We fixed that. Body: Born from a shared frustration with mediocre eyewear, Goggleface was created by ski instructors and product nerds (that’s us, PJ & Leon!) who demanded more. More clarity, more comfort, more durability. After countless runs and relentless tweaking, we’re stoked to share the gear we wear daily. Join Team Goggleface and see the mountain like never before. Call to Action: Shop The Founders' Faves.
• •Headline: Your Mountain. Your Vision. Our Goggles. Body: Whether you're dropping into a fresh powder bowl or carving groomers under bluebird skies, your goggles are your window to the thrill. Goggleface delivers crystal-clear optics, fog-free performance, and a fit so dialed you'll forget they're even there. Designed by riders, for riders. Call to Action: Find Your Perfect Pair.
• •Headline: More Than Just Goggles. It's a Goggleface Thing. Body: We're a crew of outdoor junkies, weekend warriors, and seasoned instructors united by the love of the slide. Goggleface isn't just about superior eyewear; it's about sharing the stoke, building community, and making every run better than the last. Call to Action: Connect with #TeamGoggleface.
• •Headline: Ditch the Fog. Keep the View. Body: Tired of your vision clouding up when the session gets good? So were we. Goggleface goggles are engineered for maximum airflow and feature advanced anti-fog lens technology, so you can focus on your line, not on wiping your lens. Shred with confidence, from first lift to last light. Call to Action: Explore Our Anti-Fog Tech.
• •Headline: Style That Rips. Performance That Lasts. Body: Look good, feel good, ski better. Goggleface combines mountain-ready durability with a style that stands out. From our innovative magnetic lens systems to frames crafted with more sustainable bio-plastics, we’re pushing what’s possible. Because the best gear doesn’t just perform – it inspires. Call to Action: Discover the Switch Line.