Tono de Marca

Professional and Expert, Solution-Oriented, Modern and Clean, Benefit-Driven

Valores de Marca

• •Hygiene and Safety
• •Quality and Premium Experience
• •Innovation
• •Customer Experience Enhancement
• •Professionalism and Reliability
• •Well-being and Ambiance

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the brand's tone (professional, expert, modern, clean), key messaging points, preferred terminology (and terms to avoid), and target audience. Share this with anyone creating content.
• •Focus on "Solutions" and "Benefits": Consistently frame product and service descriptions around how they solve a client's problem or what tangible benefits they offer (e.g., "enhance customer perception," "improve hygiene standards," "increase staff well-being").
• •Maintain Professionalism in All Communications: Whether it's website copy, social media updates, or email marketing, ensure the language is polished, error-free, and reflects expertise in the field of hygiene and commercial ambiance.
• •Use Consistent Visuals and Language: Ensure that the style of imagery and the terminology used are harmonious across all platforms. For 2phito, this means clean, modern visuals and clear, benefit-oriented language.
• •Educate and Inform: Position the brand as a thought leader by sharing insights on the importance of hygiene, the impact of scent marketing, or best practices in facility management. This reinforces expertise and adds value beyond direct sales pitches.

Percepción Social

Aims to be perceived as a reliable, expert partner for creating hygienic, pleasant, and brand-enhancing bathroom and ambient environments. They position themselves as a provider of 'integral solutions.' Their online presence is coherent and professional, projecting an image of a specialized company dedicated to high standards in commercial hygiene and scent marketing.

Ejemplos de Copy

• •Headline: Elevate Your Brand, One Detail at a Time. Body: Beyond clean, we create experiences. 2phito provides complete hygiene and ambiance solutions that leave a lasting positive impression on your clients and staff. Discover the power of a perfectly managed environment.
• •Headline: The Science of Welcome: Advanced Scent Marketing by 2phito. Body: Transform your commercial space with bespoke fragrances that enhance mood, improve perception, and reinforce your brand identity. Professional solutions for a signature atmosphere.
• •Headline: Hygiene is Non-Negotiable. Excellence is Our Standard. Body: For institutional and commercial bathrooms, 2phito delivers robust, modern, and efficient equipment and hygiene systems. Ensure safety and satisfaction with our expert solutions.
• •Headline: More Than Dispensers: We Deliver Peace of Mind. Body: From touchless technology to eco-friendly options, our comprehensive bathroom solutions are designed for reliability and a superior user experience. Partner with 2phito for impeccable facility management.
• •Headline: Create an Environment that Speaks Volumes About Your Business. Body: 2phito’s ambiance and hygiene services ensure every interaction within your space reflects quality and care. Boost well-being and productivity with tailored environmental solutions.