Tono de Marca

Intellectual, Philosophical, Minimalist, and Unifying

Valores de Marca

• •Connection and Unity
• •Intellectual Curiosity
• •Purposeful Expression
• •Community

Mejores Prácticas

• •Lead with the 'Why,' Not the 'What': Always start with the philosophical concept or the question behind the design. The product is the medium, but the idea is the reason for purchase.
• •Use an Elevated Vocabulary: Employ words that align with the intellectual tone (e.g., 'contemplate,' 'duality,' 'existence,' 'inquiry,' 'concept') but remain accessible. Avoid overly academic or obscure jargon.
• •Ask Questions: Frame copy around questions to engage the reader's intellect directly. This reinforces the brand's identity as one 'that makes you think.'
• •Maintain a Unifying Voice: Consistently use inclusive words like 'we,' 'us,' 'community,' and 'together' to reinforce the brand's core value of connection.
• •Embrace Minimalism in Text: Just like the visual design, the copy should be clean and purposeful. Avoid promotional hype, exclamation points, and trend-based slang. Let the strength of the ideas speak for themselves.

Percepción Social

Currently a blank slate, entirely defined by the brand's projected narrative. It aims to be perceived as a thoughtful, premium, and niche apparel line for individuals who value substance and intellectualism, positioning itself for 'thinkers' who are educated, introspective, and seeking meaning.

Ejemplos de Copy

• •Apparel for the examined life.
• •This isn't just a t-shirt; it's a meditation on balance. The 'Duality' tee embodies the principle that opposition is necessary for a complete whole. Crafted from 100% organic cotton for a fit that is as considered as the thought behind it. Wear a reminder that light exists with dark, and order with chaos.
• •2People Society was founded on a simple, powerful idea: we are more connected than we are different. We create minimalist apparel that serves as a canvas for philosophical ideas, sparking conversations and building a community of thinkers.
• •A Question for Your Inbox.
• •What does it mean to be truly present? Our latest design explores the concept of 'Now.' It's a call to anchor yourself in the moment. #2PeopleSociety #WearYourThoughts #Philosophy