Tono de Marca

Natural & Gentle, Trustworthy & Caring, Effective & Solution-Oriented, Educational & Informative

Valores de Marca

• •Natural Purity
• •Quality
• •Ethical Practices
• •Customer Wellbeing
• •Health & Wellness
• •Sustainability

Mejores Prácticas

• •Highlight ingredient origins and traditional benefits where appropriate.
• •Emphasize Gentleness and Care: Frame product benefits around nurturing and being kind to the skin and hair, especially when targeting concerns like sensitivity.
• •Clearly explain how products address their needs.
• •Ensure Ethical Messaging is Clear and Consistent: Regularly reiterate commitments to cruelty-free, paraben-free, sulfate-free, and ethically sourced ingredients across all platforms.
• •Use a natural and gentle tone, highlighting the purity and gentleness of the ingredients.

Percepción Social

Customers perceive the products as effective, gentle, and natural, with specific praise for sensitive skin suitability and visible results. There is trust in the natural ingredients and the brand's commitment to being chemical-free.

Ejemplos de Copy

• •Banlieue’s Natural Neem Soap – Pure, Gentle, Effective.
• •Revitalize your hair and skin from within with Banlieue’s 100% Pure Amla Powder – a timeless tradition for strength, shine, and natural radiance.
• •Beauty solutions inspired by nature, crafted for you.
• •Our mission is to provide premium quality hair and skincare solutions, formulated with the purest and most natural ingredients, to bring out your true beauty.
• •We understand that your skin and hair deserve the best.