Tono de Marca

Friendly, reassuring, and benefit-oriented, with a touch of storytelling.

Valores de Marca

• •Accessibility/Affordability
• •Customer Trust & Security
• •Problem-Solving/Benefit-Oriented
• •Wide Variety
• •Humanized Support

Mejores Prácticas

• •Emphasize customer benefits in product descriptions: Focus on how products solve problems or improve lives.
• •Maintain a reassuring tone: Highlight security measures, free shipping, and humanized customer support.
• •Use inclusive and accessible language: Reflect the value of affordability and accessibility.
• •Incorporate storytelling where appropriate: Connect with customers emotionally by weaving narratives around products.
• •Consistency is key: Maintain a consistent brand voice across all platforms to build a recognizable identity.

Percepción Social

A reliable, customer-focused online store that provides affordable and accessible products with excellent support.

Ejemplos de Copy

• •Free shipping to all of Brazil!
• •5% discount on PIX
• •100% humanized support
• •LifDear simplifies your routine so you can feel radiant every day.
• •Discover the science of beautiful skin at Lojasupernova.com.