Tono de Marca

aspirational and results-oriented, encouraging and accessible

Valores de Marca

• •Accessibility and Inclusivity
• •Quality and Safety
• •Customer Satisfaction
• •Efficacy and Results
• •Sustainability

Mejores Prácticas

• •Lead with the Benefit: Always start with the end result the customer desires (e.g., "Achieve your darkest tan," "Unlock radiant beauty"). Focus on the transformation the customer will experience.
• •Use Sensory Language: Incorporate words that appeal to touch and smell. Phrases like "silky smooth gel," "natural fruity fragrance," and "delicious scent" are powerful and align with existing positive customer feedback.
• •Reinforce Trust with Quality Cues: Regularly mention key values like "FDA Certified," "Enriched with Vitamins," and "Cruelty-Free" in product descriptions and ads to build credibility and address potential safety concerns.
• •Embrace Customer Language: Pay attention to how customers describe the product. Since multiple users call the gel a "balm," this can be integrated into the copy (e.g., "Our unique gel-balm formula...") to manage expectations and show the brand is listening.
• •Maintain a Welcoming and Encouraging Voice: Use inclusive and inviting language. Phrases like "For everyone," special offers for new users, and easy-to-understand instructions make the brand feel accessible and friendly.

Percepción Social

Mainly positive, based on on-site customer reviews. Customers praise product efficacy and sensory experience (smell). There's some confusion about product texture (gel vs. balm) and some health consciousness concerns, though the brand addresses SPF.

Ejemplos de Copy

• •Your Endless Summer Awaits. Don't just dream of a perfect, golden glow. Achieve it. Our Intensive Tanning Gel, enriched with nourishing Vitamins and Collagen, delivers a fast, deep, and radiant tan while keeping your skin hydrated. Get your sun-kissed look, anytime.
• •Beauty That Feels as Good as It Looks. Why settle for sticky lotions and chemical smells? 2BMAGIC is different. Our tanning balm glides on smoothly with a lush, fruity fragrance. It's a full sensory experience for skin that’s not only beautifully bronzed but also deeply nourished.
• •The Secret to a Safer, Deeper Tan. Love the glow but worry about the sun? Our SPF 30+ Tanning Gel is your answer. It accelerates your tan so you can reduce your time in the sun, all while protecting your skin from harmful rays. Tan smarter, not harder.
• •Join the Circle of Glow. Discover the tanning gel our customers are calling "magic in a pot." From its surprising effectiveness to its delicious scent, find out why users are making 2BMAGIC their go-to for a flawless tan. New to the magic? Enjoy 30% off your first order.
• •Quality You Can Feel, A Tan You Can See. Crafted in our own certified factories, our formula is designed for results you can trust. We believe in quality that speaks for itself—a rich, natural-looking tan that makes you look and feel your absolute best. Experience the 2BMAGIC difference.