Tono de Marca

Impersonal, generic, functional, and sales-oriented; aspires to be experienced, trustworthy, and customer-centric.

Valores de Marca

• •Customer satisfaction (stated goal)
• •Leadership and experience (aspired/claimed)
• •Community building (aspired)
• •Transaction-focused (observed)
• •Anonymity (observed)

Mejores Prácticas

• •Embrace Authenticity: Align all marketing copy with the reality of the brand. Replace the 'seven years' claim with a story about the founder's passion and the brand's journey since 2020. Honesty builds trust.
• •Develop a Founder's Voice: Personalize the brand by incorporating Francesco Russo's story and passion for coffee. A personal touch can differentiate the brand from larger, more impersonal competitors.
• •Focus on the 'Why': Beyond selling coffee, *why* does the brand exist? Is it to make gourmet coffee accessible? To share a family tradition? To support sustainable farming? Define and communicate this purpose.
• •Create a Consistent Multi-Channel Presence: Secure social media handles for the brand (even if not immediately active) to ensure brand consistency. When ready, use these channels to share the brand's story, engage with customers, and build the desired community.
• •Use Sensory and Emotional Language: Coffee is an experiential product. Use descriptive language that appeals to the senses (aroma, taste, texture) and the emotions associated with drinking coffee (comfort, energy, ritual). This will create a richer and more memorable brand identity.

Percepción Social

Neutral to non-existent due to a lack of online presence, reviews, or social media activity. Potential for negative perception if brand inconsistencies regarding experience claims are discovered.

Ejemplos de Copy

• •Artisan Coffee, Delivered from the Heart of Aargau. Discover the Richness of Swiss-Curated Beans.
• •Founded in 2020 by coffee lover Francesco Russo, 24Pointcoffeeandmore was born from a simple passion: to bring exceptional coffee directly to you. We may be a young company, but our commitment to quality and your satisfaction is at the heart of everything we do. Join our growing family of coffee enthusiasts.
• •Unleash the spirit of a true Italian café in your own home. Our signature espresso blend features a bold, rich body with notes of dark chocolate and a hint of toasted almond. Perfect for a powerful morning start or a classic afternoon pick-me-up. Your daily ritual, elevated.
• •What does your perfect coffee moment look like? A quiet morning, a chat with a friend, or a boost for your creative work? Share your moment with us! #24PointCoffee
• •Be the First to Know. Join our club for exclusive access to new blends, special offers, and our founder's personal brewing tips. Your journey into better coffee starts here.