Tono de Marca

Encouraging and hopeful, stemming from personal testimony and conviction, direct about its Catholic foundation and mission, bold yet friendly in its approach to sharing faith.

Valores de Marca

• •Faith & Evangelization: Spreading the Christian Gospel, specifically within the Catholic tradition.
• •Stewardship & Eco-consciousness: Using eco-friendly garments, inks, and packaging.
• •Charity: Donating a portion of all proceeds to those in need.
• •Prayer & Community: Remembering all customers in daily prayers and aiming to connect with fellow Catholics.
• •Proclamation & Witness: Encouraging wearers to boldly share their faith.
• •Love & Care: Products are made with "love and care for the Gospel of Jesus Christ and God's creation."
• •Hope & Freedom in Christ: Emphasizing the "GOOD NEWS" that Jesus came to rescue humanity from sin and death.

Mejores Prácticas

• •Anchor in the "Why": Always circle back to the core mission: sharing the "GOOD NEWS" of Jesus Christ and evangelizing through fashion.
• •Use "We" Language to Foster Community: Phrases like "Join Rescue Story in renewing your faith" or "We're a partner to Catholics"
• •Maintain a Hopeful and Encouraging Voice: The message is about rescue, freedom, and hope in God.
• •Integrate Key Brand Phrases Naturally: Weave in signature phrases like "Go Forth and Wear the GOOD NEWS™" or references to "the greatest rescue story ever told"
• •Be Authentic and Personal (When Appropriate): The founder's personal testimony is a key part of the brand's origin.

Percepción Social

Inspiring, uplifting, a tool for evangelization, eco-conscious (secondary to the faith-based messaging).

Ejemplos de Copy

• •That's GREAT NEWS!
• •Our apparel is designed to do just that – to gently and joyfully share the Word of God.
• •Each day is a gift, an opportunity to draw closer to Christ and share His message.
• •Go Forth and Wear the GOOD NEWS™
• •Join Rescue Story in renewing your faith