Tono de Marca

Passionate, Authentic, Heritage-Focused, Quality-Conscious, Value-Oriented, Customer-Centric, Elegant, Stylish

Valores de Marca

• •Preservation of Craftsmanship
• •Authenticity & Uniqueness
• •Quality
• •Sustainability & Ethical Practices
• •Artistry & Heritage
• •Customer Satisfaction
• •Affordability

Mejores Prácticas

• •Storytelling is Key: Consistently weave the narrative of craftsmanship, artisan support, and the cultural heritage behind the products.
• •Let the passion for the craft shine through with descriptive, evocative language that highlights the unique qualities of handmade items.
• •Engage with a Consistent Voice: When responding to customer inquiries, comments, or reviews (positive or negative), maintain the established brand tone – be respectful, appreciative, and helpful, reinforcing the brand's commitment to customer satisfaction.
• •Showcase the Artisans: Dedicate a section or social media posts to spotlighting the artisans behind the products, their stories, and their skills. This can humanize the brand and emphasize its commitment to ethical practices.
• •Use High-Quality Visuals: Employ high-resolution images and videos that beautifully showcase the intricate details of the craftsmanship and the quality of the materials used.

Percepción Social

Positive, Associated with Authenticity, Visually Appealing

Ejemplos de Copy

• •Where Style Meets Heart Carefully Curated Quality Fashion.
• •Each piece is handmade with love by skilled artisans in Jaipur, Rajasthan.
• •Experience the beauty of traditional Sanganeri block print.
• •Embrace heritage, effortlessly. #EthnicTreasures #HandmadeWithLove #SanganeriPrint #IndianFashion #SustainableStyle
• •Experience the difference of truly unique, quality pieces.