Tono de Marca

Elegant, Sophisticated, Modern, Minimalist, Passionate, Customer-Centric, Aspirational, Transformative, Playful (for specific products)

Valores de Marca

• •Quality & Craftsmanship
• •Modern Elegance & Aesthetic Harmony
• •Innovation & Functionality
• •Customer Connection & Trust
• •Sustainability & Ethical Considerations (Aspired/Developing)
• •Global Sourcing & Design

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., "elegant," "modern," "passionate," "sophisticated"), preferred vocabulary, and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Prioritize "Elegant" and "Modern": Consistently use descriptive words that evoke sophistication, quality, and contemporary style (e.g., "meticulously crafted," "sleek," "innovative," "timeless elegance," "curated").
• •Emphasize Quality and Craftsmanship: Highlight the superior materials, design thoughtfulness, and the meticulous process behind the products, reinforcing the brand's commitment to excellence.
• •Speak to Aspirations: Frame product benefits around how they help customers achieve their desired aesthetic and create personalized, harmonious living spaces.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website is mirrored in social media posts, email marketing, and customer service interactions, adapting slightly for the nuances of each platform but keeping the core elegance and sophistication intact.

Percepción Social

Provider of modern, stylish, and elegant home decor, particularly lighting. Emerging brand with positive customer testimonials and a focus on the B2B market.

Ejemplos de Copy

• •Headline: Illuminate Your Vision: Discover Lighting That Defines Your Space. Body: At Anina Living, we believe that lighting is more than just functional – it's the soul of your decor. Explore our curated collection of modern fixtures, meticulously crafted to bring a touch of elegance and unparalleled style to every room. Transform your house into a home that truly reflects you.
• •Headline: The Art of Modern Living, Crafted for You. Body: Your home is your sanctuary. Anina Living offers exceptionally designed, high-quality decor that blends minimalist aesthetics with timeless sophistication. From striking wall art to unique ceramic pieces, discover items that resonate with your personal style and elevate your everyday living.
• •Headline: Beyond Illumination: Experience the Anina Living Difference. Body: We source the globe to bring you lighting and decor that stands apart. Our commitment to quality craftsmanship and innovative design ensures each piece not only illuminates but inspires. Create a haven of modern elegance with Anina Living.
• •Headline: Curated for a Life of Style: Minimalist Designs, Maximum Impact. Body: Discover the perfect balance of form and function with Anina Living's home decor. Our collection is thoughtfully selected for those who appreciate sleek, modern aesthetics and enduring quality. Let us help you craft a space that's uniquely yours, effortlessly.
• •Headline: For Professionals Who Design with Distinction. (B2B Focus) Body: Anina Living partners with architects, interior designers, and builders to bring sophisticated, modern aesthetics to every project. Explore our exclusive trade program and discover high-quality, globally sourced lighting and decor that will captivate your clients and elevate your designs.