Tono de Marca

Authentic & Story-Driven, Appreciative & Respectful, Warm & Inviting, Passionate & Proud, Slightly Elegant & Sophisticated

Valores de Marca

• •Artisanship & Tradition
• •Ethical Production & Fair Trade
• •Authenticity & Quality
• •Empowerment
• •Customer Connection & Satisfaction
• •Accessibility & Fair Pricing
• •Sustainability

Mejores Prácticas

• •Always Tell the Story: Emphasize the narrative behind each product category or collection—the artisans, the region, the traditional techniques, and the cultural significance. This reinforces authenticity and connection.
• •Use Warm, Evocative Language: Employ descriptive words that appeal to the senses (e.g., "soft," "plush," "vibrant," "intricate") and evoke feelings of comfort, heritage, and artistry.
• •Highlight Ethical Commitments Naturally: Weave in mentions of fair trade, sustainability, and artisan empowerment as integral parts of the brand's identity, rather than just as afterthoughts. Show, don't just tell, through artisan profiles or impact stories.
• •Maintain Cultural Respect and Appreciation: Ensure all copy is respectful and celebratory of Moroccan and Amazigh culture. Avoid clichés or appropriation, focusing instead on genuine appreciation and accurate representation.
• •Be Consistent Across All Channels: Whether it's a product description on the website, an Instagram caption, or a customer service email, the authentic, appreciative, and story-driven tone should be recognizable. [Reviewing own social media like 13, 28] Develop a simple style guide for reference.

Percepción Social

Highly Positive Customer Sentiment, Trusted Source for Authentic Moroccan Rugs, Associated with Bohemian & Cultural Richness, Ethical & Supportive, Responsive Customer Service

Ejemplos de Copy

• •Homepage Banner: Woven with Heritage, Crafted by Hand. Discover the soul of Morocco in every thread. Our authentic Berber rugs empower artisans and bring timeless stories to your home.
• •Product Description Snippet: Feel the legacy of the Atlas Mountains underfoot. This [Rug Name] rug, handcrafted by the gifted women of the [Cooperative Name] cooperative, is more than decor—it's a piece of history, made with pure, locally-sourced wool and generations of skill.
• •Social Media Post (Instagram/Facebook): Meet Fatima, one of the incredible artisans who pours her heart into each Bohemia Marrakech creation. Her hands weave not just wool, but stories of tradition, strength, and a vibrant culture. When you choose our rugs, you support her craft and her community. #BohemiaMarrakech #ArtisanMade #EmpowerWomen #MoroccanCraftsmanship
• •Email Newsletter Subject: Bring Home More Than a Rug – Bring Home a Story ✨ Body Snippet: Each Bohemia Marrakech rug carries the warmth of the Moroccan sun and the spirit of the artisan who made it. We believe in fair partnerships and sustainable practices, ensuring every piece you welcome into your space is beautiful, ethical, and truly unique.
• •About Us Page Excerpt: At Bohemia Marrakech, we journey to the heart of Morocco's majestic Atlas Mountains, not just to source the finest wool, but to connect with the incredible women who are the guardians of ancient Berber weaving traditions. Founded by Abdelilah Benhadda in 2012, our mission is to bring these authentic, handmade masterpieces to the world, ensuring fair prices for you and empowering futures for our 300+ partner artisans.