Tono de Marca

Inspirational, authentic, and respectful, balancing military reverence with positive surf culture. It is empowering, grateful, resilient, community-driven, and patriotic.

Valores de Marca

• •Healing
• •Community
• •Craftsmanship & Customization
• •Service
• •Resilience

Mejores Prácticas

• •Lead with the Mission: Every piece of copy, from a product description to a social media post, should circle back to the core mission of helping veterans through surf therapy. This reinforces the 'why' behind the brand.
• •Tell Authentic Stories: Center the narrative on the veterans. Use their real stories, testimonials, and experiences (with permission) to create an emotional connection and demonstrate the tangible impact of the organization.
• •Use Empowering Language: Avoid language that portrays veterans as victims. Instead, use strong, positive, and respectful words that focus on their resilience, strength, and journey toward healing.
• •Be Direct with the Call to Action: Clearly explain how a purchase or donation translates into direct support. For example, 'This hat funds a block of surfboard foam' is more powerful than a generic 'proceeds are donated.'
• •Foster Community in Your Tone: Use inclusive language like 'our community,' 'join the family,' and 'our tribe.' Frame supporters not just as customers or donors, but as essential members of the One More Wave movement.

Percepción Social

One More Wave is perceived as a highly legitimate and impactful organization making a tangible difference in veterans' lives. It's respected for its direct, no-nonsense approach to therapy, seen as a 'boots-on-the-ground' charity run by veterans who understand their peers' challenges. The blend of surfing's freedom and the honorable cause of supporting military heroes creates a unique and powerful brand identity.

Ejemplos de Copy

• •This board is more than just foam and fiberglass. It’s a new beginning. For Chris, a USMC veteran, it’s the tool that helps him reclaim his peace and find his tribe in the water. Every wave is a victory. Every session is therapy. Thank you for helping us deliver this to him. #OneMoreWave #VeteranOwned #SurfTherapy #NeverLeaveAVeteranBehind
• •Subject: Your T-Shirt Purchase Just Helped a Hero Heal. Body Intro: The 'Patriotic Red' tee you bought last month did more than just update your wardrobe. It helped fund the custom-built board that's giving a wounded veteran a new mission: healing on the water. See the impact of your support.
• •Wear your support. This isn't just another t-shirt; it's a statement. Made from ultra-soft cotton, the Storm Rider Tee is designed for comfort and durability. More importantly, 100% of the profits from this shirt go directly into building custom adaptive surfboards for wounded and disabled veterans. Look good, feel good, do good.
• •Headline: Give a Wave. Change a Life. Sub-headline: A donation of $50 helps us source the materials for a custom fin. A donation of $250 helps fund the unique resin art that tells a veteran’s story. Your gift provides the tools for healing through ocean therapy.
• •Headline: Healing Happens on the Water. Text: For veterans returning with physical and mental scars, the ocean can be a powerful therapist. One More Wave provides wounded veterans with the custom surf equipment and community they need to heal. Learn how you can get involved and help us serve those who served us. #1MWAVE #OceanTherapy #SupportOurVets