Tono de Marca

Aspirational & Passionate, Professional & Expert, Welcoming & Community-Focused, Premium & Quality-Oriented, Authentic & Rooted

Valores de Marca

• •Exceptional Service & High-Touch Experience
• •Quality & Performance
• •Community & Family
• •Passion for Cycling
• •Authenticity & Local Expertise
• •Empowerment & Inclusivity

Mejores Prácticas

• •Emphasize the "Why": Always connect back to the passion for cycling, the beauty of Girona, and the joy of the experience, not just the products or services. The "it's never just a ride" philosophy from Rocacorba Clothing is a good example.
• •Balance Professionalism with Warmth: While highlighting expertise, high-quality gear, and pro connections, maintain a welcoming, inclusive, and "family-like" tone. Use phrases that invite and include.
• •Show, Don't Just Tell, Quality: Instead of just saying "high-quality," describe the meticulous maintenance, the premium brands (like Canyon), the curated routes, and the expertise of the staff.
• •Speak the Cyclist's Language (Authentically): Use terminology and references that resonate with cyclists (e.g., "peloton," "climb," "descents," "cobbles" if appropriate for routes) but avoid being overly technical or exclusionary unless addressing a highly specific audience.
• •Foster Community Through Words: Encourage interaction, share stories (both the brand's and customers'), and use language that builds a sense of belonging to the "Rocacorba family" or "Rocacorba Collective." Highlight the shared passion and journey.

Percepción Social

Trusted & Reputable, Premium Destination, Community Hub, Passionate & Knowledgeable, Supportive of Cycling Culture

Ejemplos de Copy

• •Rocacorba Atelier: Your Girona. Your Ride. Our Passion. Experience world-class cycling with a family welcome.
• •Unlock Girona's legendary roads on our meticulously maintained Canyon fleet. More than just a rental, it's your entry into the heart of cycling paradise, supported by experts who ride these routes every day.
• •Beyond the climb, lies the story. At Rocacorba Atelier, we don’t just rent bikes; we craft cycling journeys. Share the effort, savor the views, become part of our Girona cycling family. #RocacorbaAtelier #GironaCycling #RideWithUs
• •Born from a professional cyclist's dream and a love for Girona's unparalleled beauty, Rocacorba Atelier extends a legacy of high-touch service and cycling excellence. We're here to make your cycling adventure unforgettable.
• •Precision care for your performance machine. Our Canyon-certified workshop in the heart of Girona offers expert servicing to keep you riding at your best. Because every detail matters on the road to Rocacorba.