Tono de Marca

Aspirational & Trendy, Confident & Bold, Quality-Conscious, Direct & Informative, Engaging & Youthful

Valores de Marca

• •Giving Back
• •Creativity
• •Sustainability
• •Craftsmanship
• •Innovation
• •Accessibility/Affordability

Mejores Prácticas

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., Bold, Aspirational, Direct) with "do's and don'ts" for word choice, sentence structure, and common phrases. This ensures everyone writing for the brand is aligned.
• •Know Your Audience, Adapt by Platform: While the core tone remains, slightly adjust the expression for different platforms. For example, TikTok can be more informal and trend-driven, while website copy might be more detailed and emphasize quality. The core values (e.g. creativity, quality) should still shine through.
• •Prioritize Clarity and Authenticity: Avoid jargon where simpler terms suffice. Ensure your messaging genuinely reflects the brand's values and story (e.g., the evolution from Drip Store to Tyresse and the commitment to quality).
• •Use Storytelling: Weave the brand's narrative—its origins, the founder's vision (like giving back), and the commitment to specific values like sustainability or craftsmanship—into product descriptions, social media posts, and "About Us" sections.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Check for any outdated messaging, especially given the rebrand from Drip Store.

Percepción Social

Fashion-Oriented, Evolving Brand, Mixed but Generally Positive Customer Experience, Associated with "Drip" Culture

Ejemplos de Copy

• •Elevate your statement. ✨ Introducing the Apex Collection – where timeless craftsmanship meets modern edge. Crafted for the bold, designed to last. Discover your new signature piece. #Tyresse #LuxuryStreetwear #JewelleryRedefined #InnovationInDesign
• •From chilled days to city nights 🌃 The Zeus 2.0 Tracksuit brings comfort AND style. How are you rocking yours? Duet this & show us your fit! 🔥 #TyresseUK #StreetStyleFlex #TracksuitLife #TrendFocused
• •Style That Speaks Volumes. Values That Don't Compromise. At Tyresse, we're committed to crafting premium fashion with a conscience. Explore our sustainable journey and quality pieces. [Shop Consciously] #TyresseFashion #SustainableStyle #CraftedWithCare
• •More Than Just Drip. We are Tyresse. Born from a love for hip-hop style, now a fashion house for the modern individual. Quality, creativity, and community are at our core. Experience the evolution. #Tyresse #FashionForward #PremiumQuality #GivingBack
• •Invest in Enduring Style. At Tyresse, every piece is a promise of quality and innovative design, from our iconic iced-out chains to our refined apparel. That's why our gold-plated jewellery comes with a Lifetime Guarantee. Wear your confidence. Shop Tyresse. #TyresseQuality #LifetimeGuarantee #ModernElegance