Tono de Marca

Caring and Trustworthy, Friendly and Approachable, Playful and Joyful, Informative and Reassuring, Passionate and Authentic

Valores de Marca

• •Safety and Health
• •Natural Ingredients
• •Imaginative Play
• •Transparency
• •Australian Made (for makeup)
• •Cruelty-Free and Vegan
• •Sustainability
• •Family-Oriented

Mejores Prácticas

• •Always Prioritize Safety and Transparency: Lead with the "no nasties" message. Clearly communicate the natural, non-toxic, and hypoallergenic nature of the products. List key "free-from" ingredients to build trust.
• •Speak Parent-to-Parent: Use a warm, empathetic, and understanding tone. Share relatable experiences or the founder's story to connect on a personal level.
• •Celebrate Childhood and Play: Use vibrant, joyful language and imagery. Focus on the fun, creativity, and imaginative possibilities the products unlock.
• •Educate Gently: Provide information about the benefits of natural ingredients and the potential risks of chemicals in an informative, non-alarmist way. Empower parents to make informed choices.
• •Maintain Visual Consistency: Ensure that all visuals (photos, videos, graphics) align with the bright, cheerful, natural, and child-friendly aesthetic of the brand, reinforcing the playful and safe message.

Percepción Social

A Trusted Brand, High Quality, Ethical, A Healthier Alternative, Innovative, Community-Focused

Ejemplos de Copy

• •Sparkle Without the Worry! ✨ Let their imaginations shine bright! Our all-natural play makeup is lovingly crafted in Australia with zero nasties, so you can enjoy every colourful creation, worry-free. Safe for sensitive skin, easy to wash off – pure fun, guaranteed!
• •From Our Kitchen to Yours: Pure Fun, Naturally. Born from a mum's mission for safer playtime, No Nasties Kids is all about handcrafted joy. We believe in giggles, not chemicals! Discover our vibrant, non-toxic play makeup and let the adventures begin.
• •Messy Play, Clean Peace of Mind. 🌿 Little hands love to explore! Our SLiCK KiDS plant-based hair care and fun play makeup are made for creative messes that wash away easily. No toxins, no tears, just happy, healthy play.
• •Unwrap the Magic of Natural Play! 🎁 Looking for the perfect gift that’s both fun and kind to their skin? Our beautifully packaged No Nasties Kids sets are filled with Australian-made, natural goodness. Because every child deserves to play safely.
• •Trusted by Parents, Loved by Kids. That’s the No Nasties Promise. Join thousands of families who choose natural, non-toxic fun! Our award-winning play makeup and hair care are designed for creative kids and discerning parents. Explore our colourful world today!