Tono de Marca

Empowering, Knowledgeable, and Clean.

Valores de Marca

• •Effectiveness & Quality
• •Natural & Ethical
• •Authenticity & Transparency
• •Self-Care & Well-being
• •Expertise

Mejores Prácticas

• •Lead with the "Why," Not Just the "What": Instead of saying "We sell hair oil," say "We help you achieve your healthiest hair ever through our nourishing scalp ritual." Focus on the feeling and the result first.
• •Use Empowering Language: Employ words like "unlock," "discover," "transform," and "embrace." Frame the use of products as a positive, proactive choice for the customer's well-being.
• •Maintain a Clean & Direct Voice: Keep sentences clear, concise, and elegant. Avoid hype, jargon, or overly casual slang to maintain the premium feel of the brand. Let the quality of the ingredients and the user testimonials speak for themselves.
• •Anchor Claims in Expertise and Authenticity: Always tie product benefits back to a core brand value. For example, "Achieve salon-worthy shine (Effectiveness) because our formula was developed by a master hairdresser (Expertise) to solve the very issues she faced (Authenticity)."
• •Amplify the User's Voice: Regularly incorporate customer quotes, reviews, and user-generated content into marketing copy. Phrases like "Here's what our community is saying" or featuring a glowing testimonial reinforces trust and builds social proof authentically.

Percepción Social

The public perceives 17's HAIRCARE as a premium, trustworthy, and effective indie brand.

Ejemplos de Copy

• •Your Sunday scalp ritual has arrived. True wellness begins at the root. Our SCALP GLOSS, formulated with 17 nourishing natural oils, isn't just a treatment—it's a moment of peace. Soothe your scalp, boost your shine, and turn your routine into a ritual. #17sHaircare #ScalpCare #SelfCareSunday
• •The Secret to Healthy Hair Is Simpler Than You Think. Stop hiding scalp issues and start solving them. Created by a master hairdresser, our 100% vegan SCALP GLOSS is expertly designed to soothe irritation, reduce dryness, and create the perfect foundation for radiant, healthy hair. See the difference quality ingredients make. Shop now for 20% off your first order.
• •SCALP GLOSS: Salon-Quality Care, Rooted in Nature. Experience the confidence of a healthy scalp and luminous hair. Our signature SCALP GLOSS is a potent, yet gentle, pre-wash oil treatment crafted from 17 of the world's finest botanical oils. Designed to deeply moisturize, calm inflammation, and stimulate natural growth, it leaves hair feeling softer and looking shinier from the very first use. Free from silicones, parabens, and sulfates. 100% vegan and made with care in Germany.
• •"They said it was just 'hair oil'... but my scalp has never felt this calm and my hair has never been this glossy." It’s not magic, it’s just what happens when you use the right ingredients. ✨ #17sHaircare #ScalpGloss #HairTransformation #HairOiling
• •Tired of Bad Hair Days? The Solution is Your Scalp. Hi [Name], we believe great hair starts with a healthy, happy scalp. Discover how our expert-formulated SCALP GLOSS can transform your hair from the roots...