Tono de Marca

Friendly and Approachable, Empowering and Encouraging, Helpful and Educational, Trendy and Fun, Value-Oriented

Valores de Marca

• •Accessibility & Affordability
• •Quality
• •Ease of Use
• •Empowerment
• •Community
• •Innovation & Trend-Consciousness
• •Cruelty-Free

Mejores Prácticas

• •Embrace "You-Focused" Language: Always address the customer directly using "you" and "your." Frame benefits around their needs, time, and budget (e.g., "You can save money," "Your nails will look amazing").
• •Keep it Positive and Encouraging: Use uplifting and empowering words. Avoid overly technical jargon unless explaining a specific benefit simply. Focus on solutions and the joy of beautiful nails.
• •Be Conversational and Relatable: Write as if you're talking to a friend. Use emojis appropriately on social media, ask questions to encourage engagement, and don't be afraid of a little humor or playfulness, especially on platforms like TikTok.
• •Highlight Value and Convenience Consistently: Reinforce the core benefits of saving money and time compared to salon visits, and the ease of achieving professional results at home.
• •Maintain an Educational and Supportive Stance: Continue to offer tips, tricks, and tutorials. Position the brand as a helpful guide in the customer's DIY nail journey, building trust and loyalty.

Percepción Social

Positive Overall: Customers generally have a high opinion of the brand, praising the product quality, longevity of manicures, and the cost savings. The starter kits are seen as comprehensive and good value. Trusted for At-Home Gel Manicures: Users successfully achieve good results at home, often comparable to salon manicures after some practice. Good Customer Service: Generally positive feedback on customer service and delivery. Areas for Improvement Noted by Some: The gel removal process is the most common pain point, with some finding it difficult or time-consuming, and a few experiencing nail weakness. Color accuracy on the website can occasionally be an issue. Seen as a Go-To Brand: Many customers become repeat purchasers and recommend the brand to others.

Ejemplos de Copy

• •Instagram Post (Showcasing a new color collection): Hello, gorgeous! 👋 Your at-home mani just got a major upgrade. ✨ Introducing our new [Collection Name] shades – vibrant, dreamy, and designed to last (hello, 14 days of chip-free perfection!). Which color are you trying first? Let us know below! 👇 #14DayMani #NewCollection #DIYGelNails #SalonQualityAtHome #NailInspo
• •TikTok Video Script (Short tutorial): (Upbeat trending sound) Text on screen: Salon Who? 😉 Get this look in 3 easy steps! Voiceover (friendly, energetic): Hey besties! Want salon-fab nails without the price tag? Grab your 14 Day Mani kit! Step 1: Prep & Base Coat – don't forget to cap those edges! Step 2: Two thin coats of this stunning [Shade Name]. Step 3: Top Coat & Cure! ✨ Boom! Perfect nails for weeks. You got this! #14DayMani #EasyNailArt #GelNailsAtHome #TikTokMadeMeBuyIt #AffordableBeauty
• •Facebook Ad (Targeting new customers): Tired of expensive salon appointments that don't fit your schedule? 😩 Discover the secret to flawless, long-lasting gel manicures at home with 14 Day Manicure! 🎉 Our starter kits have everything you need (yes, even if you're a total beginner!) to achieve up to 14 days of stunning, chip-free nails. Save money, save time, and unleash your inner nail artist! 😉 Click to shop & get 15% off your first kit! #14DayMani #HomeManicure #SaveMoneyOnNails #DIYBeauty #GelStarterKit
• •Email Subject Line (Promoting a sale): Your Nails Called 📞 They Want This 25% Off Treat! 😉 Email Body Snippet: Hey [Customer Name], ready to nail your next look for less? Spoil yourself with our amazing range of gel polishes, builder gels, and all the essentials you need for that perfect 14 Day Manicure. For a limited time, get 25% off [specific items/sitewide]! It’s the perfect excuse to try that new shade you’ve been eyeing. Happy Nailing! The 14 Day Mani Team 💕
• •Website Banner (Highlighting ease of use): Salon-Perfect Nails? Oh Yes, You Can! ✨ Easy step-by-step guides. All-in-one kits. Your journey to a flawless 14 Day Manicure starts here. No experience needed! [Shop Starter Kits]