Tono de Marca

Elegant, Appreciative, Empowering

Valores de Marca

• •Celebration of Heritage & Craftsmanship
• •Fusion of Tradition and Modernity
• •Femininity and Empowerment
• •Quality
• •Ethical Practices and Sustainability

Mejores Prácticas

• •Focus on storytelling over hard selling, emphasizing craftsmanship, cultural inspiration, and emotional connection.
• •Use language that speaks to self-discovery and empowerment, connecting with the customer's personal journey.
• •Consistently integrate brand values such as fusion of tradition and modernity, celebration of femininity, ethical craftsmanship, and cultural heritage across all platforms.
• •Highlight the narrative behind collections and individual pieces, creating an emotional connection with the audience.
• •Maintain a consistent brand voice and terminology across all marketing materials and product descriptions to reinforce brand identity.

Percepción Social

Perceived as a provider of good quality ethnic wear that matches product images, blending tradition with modern style, and appreciating soft materials and designs. Some perceive it as slightly higher priced.

Ejemplos de Copy

• •Our ethnic wear is a tribute to your strength and individuality, a fusion of heritage and contemporary elegance.
• •Adorn yourself in pieces that celebrate your journey and let your unique essence shine through every stitch.
• •Each thread whispers tales of ancient artistry, crafted to empower your every step.
• •Our collections blend intricate embroideries and poetic textures with a modern sensibility, so you can express your authentic self with confidence.
• •Experience the beauty of ethical craftsmanship and sustainable style that makes you look and feel incredible.