Tono de Marca

Thematic & Evocative, Playful & Witty, Enthusiastic & Passionate, Community-Focused, Intriguing & Mysterious, Approachable despite the dark theme

Valores de Marca

• •Creativity & Originality
• •Quality
• •Community
• •Passion
• •Fun & Entertainment
• •Storytelling

Mejores Prácticas

• •Develop a "Brand Voice Guide": Create an internal document that explicitly defines the Eerie Coffee tone (e.g., key adjectives: playful, macabre, witty, enthusiastic, mysterious), provides examples of "do's and don'ts" for language, and lists thematic vocabulary/phrases to use and avoid. This ensures anyone creating content understands the voice.
• •Immerse in the Theme: Encourage content creators to regularly engage with horror media (films, books, games, folklore). This helps keep the thematic language fresh, relevant, and authentic. The more genuine the appreciation for the genre, the more naturally it will infuse the copy.
• •Consistency Across Platforms, Yet Platform-Adapted: While the core tone remains the same, tailor the expression to the specific platform. For example, TikTok might allow for more visual humor and trending sounds, while an email newsletter might adopt a slightly more narrative or descriptive spooky tone. The *essence* of being eerie and playful should persist.
• •Engage Thematically: When responding to comments or messages, stay in character (where appropriate and fun). Use the brand's witty, spooky, and community-centric voice. This reinforces the brand personality and makes interactions more memorable and engaging. For instance, instead of a generic "Thanks for your order!", try "Your delightfully dark delivery is now creeping its way to you!".
• •Storytelling is Key: Weave the eerie, horror-centric narrative into all aspects of copywriting. Product descriptions shouldn't just list features; they should tell a mini-story or evoke a spooky feeling. Blog posts, social media captions, and even "About Us" sections should contribute to the overarching Eerie Coffee lore, making customers feel like they are part of a larger, intriguing world.

Percepción Social

Niche Appeal, Fun & Quirky, Creative & Innovative, Community-Oriented, Giftable, Aesthetic-Driven, Potential for "Cult Following"

Ejemplos de Copy

• •Product Launch (New Coffee Blend - "Phantom Drip"): Headline: Unleash the Phantom Drip. Your taste buds won't know what haunted them. Body: Shrouded in mystery and roasted in the dead of night, our new Phantom Drip blend materializes with notes of spectral caramel and a whisper of ghostly spice. Dare to brew what lurks in the shadows? Grab your bag before it vanishes. #EerieCoffee #PhantomDrip #HauntedBrew
• •Social Media Engagement Post (Instagram/Facebook): Image: A stylized shot of Eerie Coffee with Halloween decorations. Caption: What's your favorite horror movie to watch while sipping a cup of our creepy coffee? Summon your answers in the comments below! We're dying to know. ☕👻 #EerieCoffeeCompany #HorrorCommunity #CoffeeAndChills #SpookySips
• •Website Banner/Ad (Promoting a Sale): Headline: Don't Be Afraid of the Dark... Roast! Save 15% on All Our Sinisterly Smooth Coffees. Body: The shadows are calling, and so are these savings! Stock your crypt with Eerie Coffee's finest blends. Offer ends at the witching hour. Call to Action: Shop the Darkness
• •Email Newsletter Subject Line: Subject: A Fresh Horror is Brewing at Eerie Coffee... 💀☕
• •TikTok Video Concept (Short Ad): Visual: Quick cuts: a hand grabbing an Eerie Coffee bag, beans pouring, coffee brewing with steam, a satisfying sip, a playful wink to the camera. Spooky/upbeat background music. Text Overlay: "Normal Coffee is Dead. Awaken Your Senses. Eerie Coffee Co." Voiceover (optional, playful spooky voice): "Tired of boring mornings? Eerie Coffee. It's to die for." Caption: Upgrade your crypt-side ritual. ☠️☕ #EerieCoffee #TikTokMadeMeBuyIt #SpookyVibes #CoffeeAddict