Tono de Marca

Appreciative & Passionate, Curated & Discerning, Modern & Clean, Warm & Approachable, Informative & Story-Driven

Valores de Marca

• •Quality Craftsmanship
• •Support for Independent Makers
• •Curated Selection
• •Mindful Consumption
• •Aesthetic Cohesion
• •Joy in Simplicity

Mejores Prácticas

• •Lead with Value and Story: Don't just describe the product; explain its benefit, the craftsmanship behind it, or the story of its maker. This aligns with the appreciative and story-driven aspects of the tone.
• •Use Clear, Concise, and Evocative Language: Reflect the modern & clean aesthetic in your writing. Avoid overly casual slang or complex jargon. Choose words that evoke quality, care, and the desired feeling (e.g., handcrafted, artisanal, mindfully selected, timeless).
• •Maintain a Warm and Invitational Voice: Even when being informative, ensure the tone is welcoming. Phrases like Discover, Explore, We're excited to share foster approachability.
• •Emphasize Curation and Quality: Regularly use terms that highlight the selective nature of the products and their inherent quality (e.g., curated collection, handpicked, exceptional craftsmanship, sustainably sourced if applicable).
• •Be Consistent Across All Platforms: Ensure the voice used on Instagram captions, website product descriptions, email newsletters, and any other customer touchpoint is harmonious and instantly recognizable as 1036 Emporium. Create a simple style guide if necessary.

Percepción Social

A boutique or specialty store rather than a large retailer. A source for unique gifts and higher-quality home goods and personal items. A brand with a good eye for design and current trends in modern living. Appealing to individuals who appreciate craftsmanship, independent brands, and a minimalist yet warm aesthetic. Trustworthy in terms of product quality and the curation process.

Ejemplos de Copy

• •Elevate your daily ritual. ✨ Our new line of hand-poured soy candles from [Maker's Name] blends [Scent Notes] for a moment of pure calm. Crafted with intention, designed for your well-being. #1036Emporium #Apothecary #HandmadeCandle #SelfCareSunday #ModernLiving
• •Fresh finds have landed at the Emporium! We're thrilled to introduce a thoughtfully curated selection of [Product Type] and [Another Product Type] – each chosen for its unique story and exceptional quality. Discover your new favorite. Link in bio. #NewArrivals #CuratedGoods #ShopSmall #ModernGeneralStore #UniqueFinds
• •Meet the Maker: [Artisan's Brand Name] ✨ We're so proud to stock [Product Type] from this incredible independent designer. [Briefly mention something unique about their process or philosophy]. Supporting artisans like [Artisan's Brand Name] is at the heart of what we do. Explore their collection online. #SupportSmallBusiness #ArtisanMade #Craftsmanship #1036EmporiumFinds #MeetTheMaker
• •Creating a space that feels like *you* is about more than just objects – it's about surrounding yourself with pieces that tell a story and bring a quiet joy to the everyday. Discover home accents designed to last and inspire. #HomeDecor #IntentionalLiving #ModernHome #CuratedLiving #SimpleBeauty #1036Emporium
• •Thoughtful gifting, made simple. Whether you're celebrating a special someone or just because, our curated collection offers unique finds for every taste. From handcrafted ceramics to luxurious textiles, find something they'll truly cherish. Explore our gift ideas via the link in bio. #GiftGuide #UniqueGifts #ShopThoughtfully #ModernGifting #1036Emporium