Tono de Marca

Friendly and Approachable, Positive and Upbeat

Valores de Marca

• •Friendliness
• •Positivity
• •Approachability
• •Optimism
• •Authenticity

Mejores Prácticas

• •Be Consistent Across All Channels: Whether it's an Instagram caption, website copy, email newsletter, or customer service interaction, the tone should feel cohesive and recognizably "Cafunár."
• •Listen and Adapt: Pay attention to customer feedback and how they respond to your communications.
• •Maintain a Friendly and Approachable tone in all communications.
• •Ensure a Positive and Upbeat tone to make customers feel good.
• •Focus on visual appeal and responsiveness on Instagram.

Percepción Social

Visual appeal, responsiveness, and authenticity are key to maintaining a positive perception among Instagram followers.

Ejemplos de Copy

• •Welcome to the Cafunár family! We're so glad you're here.
• •Spread the sunshine with our new arrivals!
• •Treat yourself – you deserve it!
• •We love seeing your Cafunár style! Tag us @cafunar.
• •Happy to help! Reach out with any questions.