Tono de Marca

Educated & Scientific, Sophisticated & Premium, Caring & Empowering, Approachable & Trustworthy

Valores de Marca

• •Scientific Innovation
• •Efficacy & Results
• •Quality Ingredients
• •Longevity & Healthy Aging
• •Ethical Practices
• •Customer Empowerment

Mejores Prácticas

• •Develop a Comprehensive Tone of Voice Guide: Document the brand's personality traits (e.g., Scientific, Sophisticated, Empowering, Approachable), key vocabulary (do's and don'ts), preferred sentence structure, and examples. This serves as a reference for all content creators.
• •Prioritize 'Science-Made-Accessible': While highlighting the scientific backing, ensure explanations are clear and avoid overly dense jargon. The goal is to educate and build trust, not to intimidate. Frame science in terms of its benefits to the user.
• •Emphasize 'Empowerment Through Elegance': Copy should make the customer feel understood, valued, and confident in their pursuit of healthy, beautiful skin. Use language that is uplifting and aspirational, focusing on the positive transformation and the ritual of self-care.
• •Maintain Consistency Across All Channels: Whether it's a detailed blog post, a concise tweet, or an Instagram caption, the core tone should remain recognizable. Adapt the style for the platform but not the fundamental voice of the brand.
• •Listen and Evolve with Audience Feedback: Pay attention to how customers talk about the brand and its products in reviews and social media. This can provide insights into the language that resonates most effectively, allowing for subtle refinements to the tone over time while staying true to core values.

Percepción Social

Positive for Product Efficacy, Seen as Premium/High-End, Trust in Scientific Approach, Growing Brand Awareness, Association with Healthy Aging

Ejemplos de Copy

• •Headline (Website/Ad): Unlock Ageless Radiance. Discover the Klotho Peptide revolution, where science meets lifelong skin vitality. Embrace your evolution.
• •Social Media Post (Instagram): Elevate your ritual. Our 01 Klotho Peptide Serum is more than skincare; it's a daily commitment to your skin's longevity. Infused with scientifically proven Klotho and nourishing natural extracts, experience visibly rejuvenated, resilient skin. What step in your routine feels the most indulgent? #EIESkincare #LongevityScience #HealthyAging #EmbraceIndulgeElevate
• •Product Description Snippet: Harnessing decades of pharmaceutical insight, our 02 Klotho Face Cream delivers profound hydration and cellular rejuvenation. We meticulously select bio-active ingredients, like restorative Ceramides and moisture-locking Squalane, to work in synergy with our signature Klotho peptide, ensuring your skin receives unparalleled care and scientifically validated results. Experience the EIE difference.
• •Email Subject Line: EIE Insider: The Science of Glow + A Gift For You
• •TikTok Video Concept Caption: Skintellectuals, this one's for you! 🤓 Ever wonder how Klotho peptide *actually* helps your skin stay youthful? Dive in with us! ✨ #EIESkincare #KlothoPeptide #ScienceOfBeauty #SkincareSecrets #SwedishSkincare