Tono de Marca

Accessible and Aspirational, Customer-centric and Friendly, Trustworthy and Quality-focused, Enthusiastic and Benefit-Oriented

Valores de Marca

• •Accessibility
• •Quality
• •Customer Experience
• •Care and Well-being
• •Innovation/Modernity

Mejores Prácticas

• •Focus on Benefits and Solutions: Frame product descriptions around how they improve the customer's life, solve a problem, or bring joy/comfort.
• •Maintain an Accessible Aspirational Feel: Combine the excitement of accessing the world's best products with the reassurance that they are within reach and backed by caring service.
• •Emphasize humanized customer service
• •Focus on an incredible delivery experience
• •Maintain consistency in all marketing copywriting.

Percepción Social

A brand that brings the best products in the world to Brazilians, providing quality, innovation, and care, with a focus on customer satisfaction and well-being.

Ejemplos de Copy

• •A Parizatto nasceu da vontade de trazer os melhores produtos do mundo através de importação para os brasileiros, tornando acessível...
• •...com um atendimento humanizado...
• •Garanta o bem estar de sua família...
• •Ele serve como item decorativo quando não está em uso, não é uma maravilha?
• •Let's make your home a fan of ours!