Tono de Marca

Artistic & Creative, Alternative & Edgy, Passionate & Personal, Community-Oriented (emerging), Youthful & Modern

Valores de Marca

• •Originality & Self-Expression
• •Quality Craftsmanship
• •Alternative Culture
• •Artistic Integrity
• •Connection (with a specific niche)

Mejores Prácticas

• •Embrace the "Artist-First" Narrative: Always highlight the original art and the creators (Claudia & Andrea) behind the designs. Use phrases like "From our studio to your wardrobe," "Designed by Skull Hearts artists."
• •Use Evocative & Visual Language: Lean into the alternative, edgy aesthetic with descriptive words. Think: "shadow," "inked," "rebel," "unleash," "haunting," "vibrant darkness."
• •Maintain a Dual Language Balance (or choose one strategically for specific posts): Given the current mix of Spanish and English, decide if this will continue or if certain platforms/posts will target specific language groups. If mixed, ensure clarity and professional translation. For the "en" request, prioritize strong English copy.
• •Foster Community & Interaction: Ask questions, encourage user-generated content (e.g., "Show us your Skull Hearts style! #SkullHeartsCrew"), and share fan creations (with permission). This builds on the perceived community value.
• •Be Confident & Unapologetic: The brand’s style is niche. The copy should reflect confidence in this unique identity, avoiding attempts to appeal to everyone. Speak directly to those who "get it." Phrases like "For those who walk their own path" can resonate.

Percepción Social

Niche Appeal, Art-Focused, Authentic, Emerging Presence. The brand primarily communicates in Spanish across its platforms, catering to a Spanish-speaking audience, though English is also used. This may influence its current social perception and reach.

Ejemplos de Copy

• •IG/FB Ad - Carousel showing art and merch: Unleash your alter ego. Skull Hearts: Where original art bleeds into unique style. Wear the rebellion. #SkullHearts #AlternativeFashion #OriginalArt #CharacterDesign
• •Product Description - T-shirt with character art: More than a tee, it's a statement. Featuring [Character Name], born from the sketchbooks of Skull Hearts. Own a piece of our world. Crafted for comfort, designed to stand out. #DarkAesthetic #StreetwearStyle #ExclusiveDrop
• •TikTok Video Caption - Speedpaint of a new design: From chaos to creation. Watch the next Skull Hearts icon come alive. What story do you see? Let us know 👇 #ArtProcess #DigitalArt #GothVibes #SkullArt
• •Twitter/X Post - Announcing new collection: The wait is over. The new Skull Hearts collection has clawed its way into reality. Expect darker vibes, sharper edges, and the art you crave. Link in bio. Dare to explore. #NewCollection #AlternativeStyle #IndieArtists
• •Website Banner - Homepage: Skull Hearts: Art. Apparel. Attitude. Define your world with designs that speak your soul. Shop Original Creations.