Tono de Marca

Humorous & Witty, Approachable & Friendly, Expressive & Individualistic, Positive & Uplifting

Valores de Marca

• •Humor & Fun
• •Self-Expression & Personality
• •Positivity
• •Family & Relatability
• •Quality (stated)
• •Affordability (stated)

Mejores Prácticas

• •Develop a Brand Voice Chart: Document key characteristics of ATeesCo's voice: humorous, witty, approachable, expressive, positive. Include "do's and don'ts" for language and style. (Inspired by)
• •Know Your Audience, Embrace Your Niche: Tailor the humor and expressions to the specific target audience for each design category (e.g., sarcasm lovers, proud parents, political statement makers). Ensure the tone aligns with the values of these groups.
• •Prioritize Authenticity and Relatability: Continue to draw from the brand's origin story of positivity and humor in the face of daily life. This makes the brand more human and approachable.
• •Be Consistent Across All Channels: While social media activity is currently low, if reactivated or new platforms are adopted, ensure the website's friendly, humorous, and expressive tone is consistently applied in posts, captions, and customer interactions.
• •Inject Humor Thoughtfully: While humor is a core element, ensure it aligns with the product and doesn't alienate potential customers. For "Adult Humor" items, for example, use appropriate disclaimers or target messaging carefully. Regularly review if the humor is landing well and still reflects the brand's positive underpinnings.

Percepción Social

Niche Appeal, Perception of Brand Origin (small, family-inspired businesses)

Ejemplos de Copy

• •Headline: Warning: May Spontaneously Start Talking About How Awesome I Am. Body: Go on, wear your crown. This tee is for those who are fluent in sarcasm and aren't afraid to show it. Perfect for family gatherings you didn't want to attend. #SarcasmIsMySuperpower #ATeesCo
• •Headline: Powered by Coffee and Chaos. (Send Help... and More Coffee) Body: To all the parents out there, we see you. We are you. Embrace the beautiful mess with a t-shirt that gets it. Soft, comfy, and probably soon to be covered in something unidentifiable. #ParentingLife #FunnyTees #ATeesCo #SurvivedAnotherDay
• •Headline: Spreading Good Vibes, One Tee At A Time! Body: Life’s too short for boring clothes AND bad moods! Slip into this super-soft tee and let your outfit do the talking. Smile, wear your personality, and share the positivity. #GoodVibesOnly #ExpressYourself #ATeesCo
• •Headline: I'm Not Always Inappropriate. Sometimes I'm Asleep. Body: For those with a humor that’s a little bit cheeky and a whole lot of fun. This cozy hoodie is your new go-to for casual days when you’re ready to turn some heads (and get a few laughs). Shop our Adult Humor collection – if you dare! #AdultHumor #FunnyHoodies #ATeesCo
• •Headline: Your Personality Called. It Wants a New T-Shirt from ATeesCo. Body: Why blend in when you were born to stand out? At ATeesCo, we’re all about fun graphic tees that let YOU do the talking. From witty one-liners to designs that scream ‘this is me!’, find your next favorite statement piece. #WearYourPersonality #GraphicTees #ATeesCo #FunFashion