Tono de Marca

Empowering, Celebratory of Individuality, Elegant with a Touch of Playfulness, Aspirational & Supportive

Valores de Marca

• •Quality
• •Timeless Style
• •Confidence & Comfort
• •Individuality & Self-Expression
• •Empowerment
• •Versatility
• •Attention to Detail
• •Community & Connection
• •Authenticity

Mejores Prácticas

• •Prioritize "Feeling" alongside Features: While product details are important, weave in language that evokes the desired emotions of confidence, comfort, and self-expression, as highlighted in their "Our Story."
• •Frame the brand as a partner in the customer's style journey, reinforcing the stated value of connection.
• •Describe the inspiration behind a collection, aligning with the idea of empowering them as they "chase their dreams."
• •Highlight how a piece can fit into different aspects of a woman's life.
• •Maintain consistency in language, reflecting the values of quality, timeless style, confidence, and individuality.

Percepción Social

A brand that empowers women through timeless, high-quality clothing, celebrating individuality and self-expression, fostering a sense of community and authenticity.

Ejemplos de Copy

• •"Our journey began with a passion for fashion that celebrates individuality, creativity, and self-expression."
• •"We blend elegance with a touch of playfulness."
• •"We believe in the power of connection and authenticity."
• •"Every piece in our collection is designed to make you feel like the best version of yourself, whether you're at home, on a night out, or chasing your dreams."
• •"BUY NOW."